Responsibilities

• SCHEDULING + PUBLISHING: Schedule and publish content across Instagram, TikTok, Facebook, LinkedIn, YouTube and other applicable platforms; Schedule content as far ahead as possible; Work toward maintaining a two-week content buffer; Confirm scheduled posts actually publish; QA every post after publishing; Check captions, formatting, thumbnails, tags, links and platform-specific details; Make minor corrections when something isn't right; Ensure no client account or post gets forgotten
• ACCOUNT MANAGEMENT: Make approved profile updates such as bios, links, Highlights and profile information; Keep accounts clean, current and properly positioned; Execute personal-brand profile changes for Stephanie and Andrew; Maintain consistency across client accounts; Notice opportunities for improvement and bring them to the team
• CONTENT CALENDARS: Keep every client's content calendar completely current; Add approved and scheduled content; Update publishing dates; Track what has gone live; Flag accounts running low on ready-to-publish content; Make sure SGNL always knows what's going out today, this week and next
• WEEKLY ANALYTICS: Every week, pull and organize analytics for every client and SGNL-owned account; Track metrics including views/reach, non-follower reach, engagement, shares, saves, comments, follower growth, profile activity, website/link activity where available, top-performing posts, underperforming posts; Answer weekly: what's working, what's not, what should we make more of; You do not need to develop the entire strategy from the analytics; you need to notice patterns and bring observations to the team
• COMMUNITY MANAGEMENT: Monitor comments; Respond to basic comments where appropriate; Keep accounts active and human; Flag comments requiring client or leadership responses; Flag important DMs; Identify potential leads or opportunities; Escalate anything sensitive rather than guessing
• BASIC CONTENT CREATION: Occasionally create simple content including Instagram Stories, Simple Canva graphics, Basic carousels, Simple Reel/TikTok edits, Trimming clips, Adding text/subtitles, Repurposing existing content, Turning strong content into additional formats; You are not expected to replace SGNL's professional editors; Andrew will continue managing the editing team and professional production workflow

Requirements

• You live in the United States and are comfortable working in a fully remote environment
• You're extremely organized
• You're creative
• You're very comfortable with social media
• You actually use Instagram, TikTok, YouTube and LinkedIn and understand how people behave differently on each
• You notice details
• You don't need someone reminding you that something was supposed to post
• You can manage multiple brands without losing track of what's happening
• You have enough creative instinct to say: "I think we should try this."
• You look at analytics and get curious about why something worked

Benefits

• Benefits:\n* Flexible schedule
• Company-paid or subsidized gym membership/wellness benefits
• Growth into Social Media Manager and eventually Head of Social / Distribution
• Additional benefits as the role becomes full-time