Social Media Coordinator

Responsibilities

• Coordinate monthly social media calendars, ensuring content aligns with marketing campaigns, promotions, and brand priorities.
• Coordinate photoshoots, video shoots, and content days, including schedules, shot lists, products, locations, and creative partners.
• Manage day-to-day communication and deliverables with photographers, videographers, freelancers, influencers, and other contractors.
• Create and organize social media copy, photography, video, graphics, and evergreen content in accordance with brand guidelines.
• Monitor social channels, respond to comments and messages, and escalate customer or reputation concerns as needed.
• Track social media performance metrics and assist with regular reporting and content performance analysis.
• Collaborate with Marketing, Operations, Design, and other teams to execute campaigns, promotions, and social initiatives.
• Stay current on social media trends, platform updates, and relevant content opportunities.
• Maintain organized content calendars, production schedules, creative assets, and a consistent brand voice across all social channels.

Requirements

• Minimum 2 years social media marketing experience; restaurant, food and beverage experience preferred
• Proficiency Microsoft Office (Outlook, Word, Excel, PowerPoint)
• Strong understanding of major social media platforms and their best practices
• Experience with social media management tools and content creation tools
• Experience with paid social advertising and campaign optimization
• Strong attention to detail
• Ability to multi-task in a fast-paced, deadline-oriented environment
• Must have exceptional communication skills, both written and verbal
• Standing, walking, bending, sitting, and ability to lift up to 15 lbs.
• Ability to travel as necessary