Responsibilities

• Content Strategy: Develop and execute innovative social media campaign strategies that grow client channel views, reach, and content engagement, with a strong focus on driving a positive return on investment (ROI) by ensuring that the social media efforts we manage directly contribute to the client’s business growth and revenue generation.
• Trend Ideation: Research and identify trending content formats and ideas across Instagram, TikTok, and Facebook to pitch in internal meetings and during client presentations.
• Client Campaign Presentations: Attend scheduled client meetings (alongside internal team members) to present new content ideas and creative campaign concepts.
• Creative Direction: Coordinate with and provide clear direction to the graphic design team to produce graphics that align with the client’s brand vision and goals.
• Content Planning: Develop social media content calendars and creative concepts that reflect the client’s brand identity.
• Content Creation Support: Write, edit, and ideate social media content that supports overall campaign goals across multiple platforms.
• Content Optimization: Monitor performance and suggest optimizations based on platform trends and best practices.
• Project Management: Manage all content timelines and tasks in Monday.com, ensuring deadlines are met and internal communication stays clear and proactive.
• Brand Support: Collaborate with the internal team to support Social Practice’s own social media and marketing efforts with fresh creative ideas.