Responsibilities

• Narrative Ownership: Develop and execute social media strategies that speak directly to specific audience segments, from first-time buyers to competitive shooters and tactical professionals and sporting enthusiasts.
• Technical Content Creation: Translate complex firearm specifications and accessory applications into digestible, high-engagement content without losing technical accuracy.
• Campaign Management: Lead the end-to-end execution of branded social media campaigns, ensuring consistent ROI and community growth across all platforms.
• Community Authority: Act as the "voice of the brand," engaging in high-level technical discussions and maintaining brand integrity in a highly scrutinized industry.
• Platform Navigation: Expertly manage content distribution within the shifting landscape of social media community standards related to regulated goods.

Requirements

• Intermediate to Advanced Firearms Knowledge: You must possess a deep understanding of firearm platforms (AR, bolt-action, handgun), optics, ballistics, and tactical gear. You should be comfortable discussing "use-case" scenarios and technical applications with confidence. You must be able to effectively market specific products to nuanced target audiences with a compelling and impactful message.
• Industry Fluency: You understand the nuances of the firearms community. You know the "unwritten rules" of the culture and how to craft narratives that build trust rather than just "moving product."
• Proven Social Media Track Record: Minimum 3+ years of experience managing official company/branded social media accounts.
• You know how to read analytics, pivot strategies, and scale a brand’s digital footprint.
• Strategic Thinking: Experience running paid (where applicable) and organic campaigns that align with broader business objectives and product launches.

Preferred

• Experience with photography or videography within the tactical space.
• Active participation in the shooting sports or tactical training community.
• Knowledge of compliance and legal considerations for firearm-related marketing.