Social Media and Content Specialist at State of Iowa - Executive Branch | Ames, IA

State of Iowa - Executive Branch

Social Media and Content Specialist

Ames, IA (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

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Job Summary

Drive agency storytelling and content across DOT channels, coordinating multi-channel publishing and cross-agency campaigns.

Must-have: Four years of full-time content planning/dissemination experience and a degree in journalism/PR/communications.
Standout: Lead social media publishing, monitoring, and analytics with cross-agency collaboration.

Job Description

Responsibilities

Serve as the agency’s primary content creator, utilizing writing, photography, video, and sound bites to market DOT’s products and services and share compelling stories about the exciting work happening across the agency through social media, blog posts, and news releases.
Collaborate with team members across the state to generate story ideas, conduct interviews, develop social media plans to support projects and observances, and do research to produce engaging and informative messages for external audiences.
Serve as lead in operating the social media management tool for publishing posts, monitoring public comments, and analytics reporting.
Develop strategies, create content calendars, and monitor the success of the DOT’s Transportation Matters Blog and social media presence.
Collaborate with other state agency representatives on communication initiatives, such as traffic safety campaigns and severe weather responses, that benefit from partnerships, dual branding, and unified publicity efforts.
Support communication needs across the agency, including writing and editing materials such as news and trade journal articles, speeches, and scripts; taking photos; collecting video and sound bites through the use of smartphones; and assisting with public relations and special events.

Requirements

Shift Requirements : 40 hours per week Monday – Friday. Occasional nights and weekends necessary. Some travel. Flexible schedule and hybrid telework available.
Graduation from an accredited four-year college or university with a degree in journalism, public relations, graphic design, or communications and experience equal to four years of full-time work planning and developing content for dissemination through traditional media (newspapers, publications, radio, and television), websites, social media, and/or public speaking.
All of the following (a and b): Four years of full-time work experience in planning and developing content for dissemination through traditional media (newspapers, publications, radio, and television), websites, social media, and/or public speaking; and A total of four years of education and/or full-time experience (as described in part a), where thirty semester hours of accredited college or university course work in journalism, public relations, graphic design, or communications equals one year of fulltime experience.
Number two above, where twenty-four semester hours of postgraduate coursework in journalism, public relations, graphic design, or communications from an accredited college or university may substitute for one year of the required full-time work experience.
Current, continuous experience in the state executive branch that includes experience equal to 18 months of full-time work as an Information Specialist 2.

Preferred

Be able to effectively communicate verbally and in writing
Have experience in creative and effective use of social media
Have strong leadership skills
Be self-motivated with a high attention to detail
Be resourceful and a proactive problem solver
Be comfortable working with all levels of the organization and in all types of work environments

Benefits

Competitive pay and benefits package including health, dental, flexible spending, and life insurance
Insurance benefits start the first month following 30 days of employment and costs can be reviewed here.
Opportunities for professional growth and development.
Paid time off effective immediately - biweekly vacation, separate sick leave, accruals rollover on a yearly basis, and 9 paid holidays per year.
Iowa Public Employee Retirement System (IPERS) Retirement Package with employer match
Optional 401A plan with employer contributions.
Employee Discount Programs from a variety of vendors (vision, cellular, fitness, recreation, season passes, travel, counseling; legal, financial)

State of Iowa - Executive Branch

If you’re looking for a work life of accomplishment, reward, and opportunity, you’ll discover Iowa State Government is just the place where there’s a rich and diverse population; where community, culture and differences matter; where exceptional work ethic, values and peace of mind all come together! The more you know about the State of Iowa, the more you’ll know it’s the right fit for you! There are 16 agencies in state government providing services to Iowans requiring specialized talent in agriculture, corrections, economic development, education, human services, natural resources, public health, public safety, revenue, transportation, veterans’ services and more. In serving Iowans the state has adopted the guiding principles of business as a way of doing business and has embraced an entrepreneurial management concept in the way products and services are delivered. Entrepreneurial management is a customer-focused, efficient and innovative approach to delivering services in a competitive and diverse marketplace. Join a team that thinks differently – knowing diverse needs require diverse solutions. Come to work for the State of Iowa!

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