Social Media Content Specialist

Responsibilities

• Own and drive the KU social media properties, content & editorial calendar; work with team and campus for content, video, testimonials, etc.
• Develop, refine and execute the overall strategy, tactics, project management, analysis, policies, documentation, and reporting of Keiser University Flagship Campuses social media recruitment and retention initiatives
• Create and collaborate with others on social media content that sparks discussions, grows audiences, and drives engagement.
• Explore new ways to engage audiences and identify new social channels to reach our target audiences so Keiser University Flagship becomes a leader in the realm of social media among its peers and among generation & beyond.
• Advise, consult and train campus teams and/or partners (admissions, financial aid, faculty, student services, athletics, etc.) in how best to use social media platforms and how they can support our recruitment and retention goals.
• Evaluate all paid and/or promoted strategies for social media and develop plans/ideas to increase effectiveness in all social media channels both domestically as well as our global initiatives.
• Investigate and advise on all possible social media opportunities, tools, training, etc. that would optimize our recruitment and retention goals. Provide live coverage of all major events (e.g. orientation, tournaments, competitions, academic projects such as study abroad, commencement, convocation).
• Recruit, hire, train, monitor and manage a team of student interns and/or volunteers to assist with event coverage, content sourcing, blogs and production.

Requirements

• Bachelor's degree in English, marketing, digital communications, public relations, journalism, or a related field with 5 plus years of progressively responsible experience in marketing and communications, or digital platform lead generation, with at least 3 recent years of social media content, higher education and/or recruitment experience or an equivalent combination of education, training and experience.
• Demonstrated passion for social media and innovative, creative recruitment marketing strategy and solutions.
• Demonstrated strong interest in content marketing tactics and strategy.
• Good knowledge of social media listening tools, and a refined sense of voice, tone, and diplomacy.
• Expertise managing multiple social media platforms including Snapchat, Facebook, Twitter, Instagram, conventions and voice.
• Proven track record in managing complexity and delivering results in a complex organization.
• Proficiency with MS Office suite of tools (e.g. Powerpoint, Word, Excel)
• Strong interpersonal and communication skills. Good judgment in identifying issues and recommending solutions to others.
• Ability to lead and work both independently & collaboratively across organizational lines.
• Experience partnering with internal constituencies and working collaboratively in the development of communications and social media marketing strategies

Preferred

• Preferred Qualifications: A proven track record of developing a sophisticated, strategic approach to social media recruitment marketing where such a foundation did not previously exist. A mix of marketing communications experience in higher education as well as in the private sector. Experience with working with current and trending social media platforms.