Social Media Content Producer

Celebration, FL (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the social growth and storytelling engine for PaulAi across major platforms, turning data-driven insights into captivating short-form content that builds brand recognition in the physical therapy space.

  • Social Growth & Optimization: Shape platform-ready strategies that grow followers and boost engagement on Instagram, TikTok, YouTube, Facebook, and LinkedIn.
  • Content Production & Storytelling: Create and edit short-form videos featuring PaulAi agents, craft storyboards and captions, and adapt content for each platform to demonstrate real impact for clinic owners.
  • Collaboration & Optimization: Partner with the creative team to refine formats, thumbnails, and captions, aligning content with platform best practices and performance data.

Job Description

Grow and optimize PaulAi’s social presence by turning platform trends and data into engagement across major networks.

  • Social Media Growth & Optimization: Use data and platform trends to optimize strategies, grow followers, and boost engagement across Instagram, TikTok, YouTube, Facebook, and LinkedIn building the PaulAi brand into a recognized name in the physical therapy world
  • Content Creation & Distribution: Develop and create high-impact content that showcases what PaulAi agents like Paula, Connie, Sanjay, and Paul can do for clinic owners. Edit videos into platform-specific formats (e.g., Reels, TikToks, Shorts) and repurpose older content for fresh engagement
  • Video Editing & Strategy: Edit raw footage into engaging clips (15–30 sec) and create compelling short-form content that aligns with platform best practices and communicates the PaulAi story
  • Storyboarding & Scriptwriting: Write attention-grabbing storyboards, scripts, and captions that fit each platform's audience helping clinic owners understand how PaulAi can transform their practice
  • Collaboration & Optimization: Work closely with the creative team to brainstorm, refine, and optimize content. Ensure content is formatted properly for each platform (e.g., aspect ratios, captions, thumbnails)

Requirements

  • Experience: 2+ years in social media content creation, video editing, content production, or social media strategy
  • Technical Skills: Proficiency in Adobe Premiere Pro, CapCut, Final Cut Pro, or other editing software
  • Social Media Expertise & Optimization: Strong knowledge of Facebook, TikTok, Instagram, YouTube, LinkedIn, and emerging content trends. Ability to leverage data and analytics to optimize social media strategies for growth and engagement
  • Creativity: Ability to identify engaging moments and transform them into high-performing social media clips including finding fresh, creative ways to bring AI agents to life on screen
  • Writing, Planning & Project Management: Strong writing skills for crafting scripts, captions, storyboards, and articles. Skilled in planning and organizing content strategies, ensuring timely posting schedules, and managing multiple content pieces simultaneously
  • Communication & Collaboration: Strong teamwork skills and the ability to work closely with the videographer and creative team

Benefits

  • Work from our vibrant office in Celebration, Florida
  • Be part of a company that's making a real impact on the healthcare industry and now leading the charge on AI for physical therapy practices
  • Play a foundational role in building the PaulAi brand from scratch - this is a rare opportunity to put your stamp on something genuinely new
  • Join a team that's supportive, innovative, and passionate about client success
  • Enjoy opportunities for professional growth and career development
  • Competitive compensation package with the chance to make a tangible difference for clients
Paul Gough Media LLC logo

Paul Gough Media LLC

We are the World's No.1 provider of Marketing, Coaching, Hiring & Finance services to physical therapy clinic owners around the world. Fancy a job?

Kissimmee, Florida, USA
38 employees (14 in marketing)

Traffic Signals

Monthly Visitors
796
Traffic Source Mix
Search
31.7%
Direct
43.4%
Referral
12.4%
Social
9.5%
Paid
1.8%

Headcount Trend

Current headcount: ~39

Marketing Team

Marketing Team Size
12 (32% of company)
Median Career Experience
10 years
Median Tenure
8.3 years
Marketing Roles Posted (Last 30 Days)
1