Responsibilities

• Concept, shoot, edit, and publish multiple pieces of social-first content per week (Reels, Stories, Carousels, YouTube Shorts, photo essays).
• Manage the full social content calendar and posting schedule.
• Capture authentic, timely content across the production and daily life.
• Write warm, engaging captions in the optimism of the Biggest Little Farm voice.
• Analyze performance, trends, and algorithms to drive growth and engagement.
• Support community engagement and audience activation campaigns.
• Foster relationships and coordinate partnerships with aligned creators and organizations to expand reach.
• Organize and maintain social assets, footage, templates, and archives for ongoing content needs.
• Help with occasional newsletter, website, and e-commerce content.

Requirements

• 4+ years professional experience in social media content production or digital storytelling.
• Strong independent producer skills (concept → filming → editing → publishing).
• Passion for regenerative agriculture, wildlife, agroecology, biodiversity, and local food systems. If not already well-versed, must have an interest and enthusiasm to learn the BLF cultural language fast and dive deep into these subjects.
• Strong instincts for emotionally engaging storytelling and audience connection
• Deep working knowledge of Instagram best practices, analytics, and growth strategies (YouTube Channel Management experience is a plus).
• Experience managing social accounts for established brands, media companies, or recognizable public figures.
• Proficient with CapCut (Frame.io and Adobe Premiere a big plus).
• Comfortable working in Wordpress, Meta Business Suite, Google Workspace, Canva, Later, and Klaviyo (email marketing).
• Digital Marketing a plus!

Nice-to-have

• YouTube Channel Management experience (preferred)