Social Media & Content Marketing Specialist (Video & Visual Content)

Edina, MN (On-site)

$50K/yr – $60K/yrMid Level2+ years expFull time

Posted 5 months ago

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Job Summary

Drive DIGIDECKs social presence by producing short-form video and visual content while owning the content calendar.

  • Own the weekly and monthly social media content calendar, production, approvals, and scheduling.
  • Must-have: 2–5 years in social media or content marketing with a strong short-form video portfolio.
  • Standout: Ability to repurpose long-form content into quick, engaging social clips and visuals across cross-functional teams.

Job Description

Responsibilities

  • Produce short-form video content for social media (product moments, expert clips, POV/pain-point content, event highlights, customer-style narratives)
  • Create visual marketing assets including graphics, carousels, GIFs, and simple motion content
  • Repurpose long-form marketing content into short-form social media content (webinars → clips, blogs → carousels, announcements → reels)
  • Maintain and evolve DIGIDECK’s visual brand style while keeping content modern and engaging
  • Own the weekly and monthly social media content calendar including topics, production, approvals, and scheduling
  • Write platform-specific captions and creative hooks optimized for engagement
  • Engage with the community through comments, messages, and social listening
  • Collaborate with internal subject-matter experts to capture interviews, insights, and POV content
  • Promote webinars, conferences, and brand events through coordinated social campaigns
  • Capture content at events when applicable (clips, photos, highlights)
  • Create post-event recap and highlight content that extends the value of events
  • Monitor social media engagement and content performance
  • Identify which content formats and topics are performing best
  • Share insights and help improve the marketing team’s content strategy and social media growth.
  • Performance tracking & optimization

Requirements

  • 2–5 years of experience in social media marketing, content marketing, or video-first digital marketing (B2B experience preferred)
  • Strong portfolio demonstrating short-form video production and visual storytelling
  • Comfortable filming and editing content quickly using phone-based production and basic lighting/audio setups
  • Strong visual instincts for composition, typography, pacing, and brand consistency
  • Experience managing a social media content calendar and collaborating with cross-functional teams
  • Organized and self-directed with the ability to manage multiple projects and deadlines
  • Data-informed mindset with the ability to analyze engagement metrics and adjust creative strategy
  • Experience with tools such as Canva, Adobe Creative Suite, Figma, video editing tools, social scheduling platforms, analytics tools, and project management tools like Monday.com.
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Sportsdigita

3.0 Glassdoor

Founded in 2011 by Angelina Lawton, Sportsdigita was born from a vision to transform how franchises communicate their offerings. Inspired by her experiences with the NHL's Tampa Bay Lightning, Lawton saw the need for dynamic, engaging sales and marketing tools. This led to the creation of DIGIDECK, a cloud-based presentation platform designed to empower teams to tell their stories effectively within the evolving digital landscape.Sportsdigita is a leading provider of cloud-based presentation software that empowers sports teams, organizations, and adjacent industries. Our flagship product, DIGIDECK, was born from a sports-industry need but has rapidly expanded, transforming traditional presentations into dynamic, interactive experiences. DIGIDECK streamlines sponsorship and ticketing workflows, enabling teams to deliver compelling sales pitches and customized proposals that drive revenue. Its data analytics and real-time engagement tracking provide valuable insights into audience behavior, optimizing sales processes for maximum ROI.Our vision is a future where DIGIDECK is the cornerstone of digital presentation technology. Originally designed for sports, DIGIDECK's innovation has led to its adoption across over 600 global organizations in various industries. We are committed to enhancing personalization, elevating meaningful conversations, and consistently driving revenue growth – making DIGIDECK a transformative force within digital communication and presentation landscapes.

Founded in 2010
Minneapolis, Minnesota, USA
58 employees (13 in marketing)
48% recommend to a friend
48% CEO approval

Traffic Signals

Monthly Visitors
8.4K
Traffic Source Mix
Search
19.3%
Direct
45.9%
Referral
7.5%
Social
11%
Paid
0.9%

Headcount Trend

Current headcount: ~58

Marketing Team

Marketing Team Size
6 (10% of company)
Median Career Experience
10 years
Median Tenure
1.5 years

Funding

Last Raise
Series Unknown, 5 years ago

Funding History

  • Apr 2021
    Venture Round
  • Jan 2018
    Venture Round