Responsibilities

• Responsible for guiding the content marketing strategy for NGHS, working with the PR & Marketing Department team to generate engaging and original content for our social media channels, blog and podcast so our community connects with our programs, services and culture.
• Develops and incorporates best practices in communications to ensure maximum leverage of messaging while maintaining the integrity of organizational brand guidelines and brand voice.
• Designs graphics, creates video content, and serves as primary moderator for all social accounts and groups.
• Advises effective strategies for social campaigns, maintains a post calendar, develops targeted social ads through social media platforms, all while complying with confidentiality rules, polices, and regulations.
• Monitors audience sentiment for our brand and partners with our Patient Experience department to respond to feedback quickly, demonstrating a deep understanding of customer service techniques such as empathy, patience, advocacy and conflict resolution.
• Uses analytics to measure and grow audience and determine the effectiveness of social media, blog, podcast and email marketing strategies.
• Develops training for staff as needed and creates standard processes.
• Exhibits strong interpersonal and teamwork skills.
• Utilizes financial resources effectively.
• Responds positively to change regarding work.

Requirements

• Educational Requirements: Bachelors Degree.
• Minimum Experience: Bachelors Degree in a communication related field required, plus three (3) to five (5) years of professional experience in social media advertising and content creation for an enterprise website or a position with relatable skills.
• Must be proficient in social media content and ads management systems, Microsoft Office Suite, and Adobe Creative Suite and have effective organizational skills, demonstrated experience in diverse, creative writing, strong editing, design and layout capabilities, a basic understanding of website development and internet/intranet communications.
• Experience with HTML, CSS, WordPress, content management systems and general web content management are a plus.
• Job Specific and Unique Knowledge, Skills and Abilities include: - Displays in-depth knowledge and understanding of social media platforms and ads management - Creates graphics and videos to explain complex concepts or tell a story - Maintains web-based platforms through content management systems - Maintains a working knowledge of principles of SEO including keyword research and Google Analytics - Working knowledge of HTML and CSS and how to leverage each on the web - Demonstrates knowledge of design principles and concepts to coordinate with graphic designers - Manages social media marketing channels, campaigns and day-to-day activities - Develops relevant content topics to reach target audiences - Creates, endorses, and manages all published content (images, video and written), editing as needed for voice and channel nuances - Monitors, listens and responds to users while cultivating a relationship with our online community - Develops and expands online community and/or influencer outreach efforts - Uses platform-specific functionality to engage audience (live video, stories, polling, contests, etc.) - Monitors trends in social media tools, applications, channels, design and strategy - Takes a role in ongoing personal education to remain highly effective in the role - Monitors analytics and site usage for continual improvement and optimization - Utilizes excellent writing and proofreading skills to create content, working with the PR & Marketing department to determine priorities and support marketing initiatives - Identifies and partners with content experts within the organization - Seeks opportunities in emerging services/tools/platforms - Practices superior time management - Essential Tasks and Responsibilities include: - Responsible for guiding the content marketing strategy for NGHS, working with the PR & Marketing Department team to generate engaging and original content for our social media channels, blog and podcast so our community connects with our programs, services and culture.
• Physical Demands
• Northeast Georgia Health System is an Equal Opportunity Employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.

Preferred