Responsibilities

• Create, film, edit, and publish engaging social media content, including Reels, short-form videos, photos, Stories, educational content, promotional posts, and behind-the-scenes content.
• Manage the practice's social media presence and maintain a consistent posting schedule.
• Develop content for medical, aesthetic, wellness, weight-management, injectable, laser, body-contouring, hormone, and other practice services.
• Identify content opportunities during the normal workday and proactively coordinate filming with the physician and staff.
• Create promotional campaigns for featured services, seasonal offers, new treatments, events, and practice initiatives.
• Write engaging captions and marketing copy consistent with the practice's brand and professional image.
• Create graphics and marketing materials using Canva or similar design platforms.
• Edit short-form video using CapCut, Adobe Premiere, Canva, or similar software.
• Maintain and organize a content calendar.
• Monitor social media engagement, reach, inquiries, and overall content performance.

Requirements

• Creative, proactive, comfortable behind a camera, and capable of taking ownership of content from idea through publication.
• The right person does not need to be told every day what to post. They should be able to look at the practice schedule, understand what is happening in the office, identify worthwhile content opportunities, and turn those opportunities into professional, engaging marketing content.
• Experience creating social media content for a business, brand, or organization.
• Strong short-form video filming and editing skills.
• Experience with Instagram, Facebook, TikTok, and similar platforms.
• Experience with Canva, CapCut, Adobe products, or comparable content-creation tools.
• Strong writing, grammar, and communication skills.
• Good visual judgment and attention to detail.
• Confidence working directly with physicians, employees, patients, and leadership.
• Strong organizational and time-management skills.

Preferred

• Experience in medical aesthetics, plastic surgery, dermatology, med spa, healthcare, beauty, wellness, or another visually driven consumer business.
• Knowledge of healthcare marketing, HIPAA, patient photo/video consent, before-and-after photography, aesthetic treatments, or medical terminology is a plus.
• Portfolio Required Applicants should be prepared to provide examples of previous work, including social media accounts, Reels, videos, graphics, photography, or other marketing content they personally created.
• Please identify which portions of the submitted work you personally filmed, edited, designed, or wrote.

Benefits

• Employee discount
• Paid time off
• Professional development assistance