Senior Digital Creator
Signal & Story
USA (Remote)
AgencyFull-timeSenior level5+ years exp.
3 hrs ago
Social Media & Content Manager
San Antonio, TX (On-site)
Salary Not AvailableMid Level4+ years expFull time
Posted 3 months ago
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Job Summary
Drive content and social-media strategy for XPEL, owning content across websites and social channels with a planning calendar.
- Own content creation, publication, and calendar for websites and social platforms.
- Must-have: 4+ years of broad social media and marketing experience.
- Standout: Experience leading cross-functional initiatives and travel to events for content.
Job Description
Responsibilities
- Manages the development and delivery of content to all organizational websites
- Selection and creation of content to be published on websites representing XPEL
- Ensuring content supports the organization’s marketing or public relations strategies and presents a consistent message.
- Measure and report performance, use analytics to determine future and content strategy
- Own the development and maintenance of a content calendar, for daily operational use and forecasting/planning social media needs
- Support other marketing, branding and promotional activities as necessary to support XPEL’s sales and marketing objectives
- Monitor trends in social media tools, trends and applications and appropriately apply that knowledge to increasing the use of social media for national and international market presence
- Strategize with and educate the management team and others across the company on incorporating relevant social media techniques into the corporate culture and into all the company’s products and services
- Measure the impact of social media on the overall marketing and communication campaign efforts
Requirements
- BS/BA in Marketing, communications, or equivalent experience
- 4+ years of broad social media and marketing experience
- Experience managing the entire social media platform for growth-oriented Company
- Advanced knowledge Facebook, Instagram and Twitter social media platforms
- Above average experience and knowledge of content management platforms, social media integrations and proficiency with Microsoft Office Suite or other word processing software
- Strong written & verbal communication skills (Must also need to be comfortable on camera during social media live stream)
- Ability to work well with others both in person and across other offices through remote communications
- Excellent communication skills, including the ability to effectively communicate and integrate with geographically dispersed leaders and teams
- Strong problem-solving ability with prioritization and attention to detail
XPEL
XPEL is a leading provider of protective films and coatings, including automotive paint protection film, surface protection film, automotive and commercial/residential window films, and ceramic coatings. With a global footprint, a network of trained installers and proprietary DAP software, XPEL is dedicated to exceeding customer expectations by providing high-quality products, leading customer service, expert technical support and world-class training. XPEL, Inc. is publicly traded on Nasdaq under the symbol “XPEL”.
