Responsibilities

• Own and evolve organic & paid social media strategy across Instagram, Facebook, TikTok, Pinterest, and LinkedIn.
• Develop and manage content calendars aligned to product launches, campaigns, and key business priorities.
• Translate brand and marketing goals into engaging, platform-native content concepts.
• Ensure consistency in brand voice, tone, and visual identity across all channels.
• Concept, shoot, and produce social-first photo and video content, including short-form video, lifestyle imagery, UGC-style content, and promotional assets for use across social media and marketing channels
• Edit and optimize content for each platform (aspect ratios, pacing, sound, trends, etc.).
• Lead or support photoshoots—from concepting and shot lists to on-set execution.
• Continuously test new formats, storytelling approaches, and creative trends.
• Publish, schedule, and manage daily content across all platforms.
• Actively engage with the community by responding to comments and messages in a timely, brand-appropriate voice.

Requirements

• 3+ years of experience in social media management and content creation for a brand or agency
• Proven ability to both develop strategy and execute creative content independently.
• Strong understanding of platform best practices, trends, and analytics.
• Hands-on experience with photo/video production and editing (Adobe Creative Suite and/or mobile tools).
• Excellent copywriting and communication skills.
• Highly organized with the ability to manage multiple priorities and adapt quickly to trends
• Portfolio demonstrating both social strategy and creative execution required.

Preferred

• Strong photography expertise, including art direction, production, and editing of lifestyle and product photography for marketing and eCommerce use.
• Ability to independently plan and execute photo shoots, including concept development, shot lists, styling direction, and on-set coordination.
• Hands-on experience capturing and editing high-quality imagery that aligns with brand standards across digital and print channels.
• Understanding of lighting, composition, set design, and visual storytelling for consumer products.
• Experience collaborating with contractors such as production managers, stylists, lighting specialists, and models to execute brand photo shoots.
• Ability to streamline and manage in-house or studio photography workflows to improve efficiency.

Benefits

• Health insurance plans through FL Blue, including a Health Savings Account (HSA) w/Employer Contribution
• Telemedicine – both Health and Counseling – 24/7/365 access
• 401(k) through Empower
• Paid Time Off
• Holiday Pay
• Paid Parental Leave
• Tuition Reimbursement
• Wellness Reimbursement
• Employee Discount on Tervis Products