Social Media & Content Manager

Responsibilities

• Social Media Management & Content Creation
• Own the day-to-day operations of all Stio social media channels, including content scheduling, posting, community management, and platform optimization.
• Execute social media strategy developed in collaboration with the Sr. Brand Manager, translating brand campaigns and marketing objectives into consistent, on-brand content across all platforms.
• Create in-the-moment, authentic social content — including short-form video (Instagram Reels, TikTok, YouTube Shorts), Instagram Stories, and live coverage — captured on iPhone in the field at athlete projects, events, activations, and productions.
• Collaborate with video production contractors to develop social-first content — including short-form video and organic assets — that feeds both organic channels and the paid media pipeline.
• Serve as the primary online voice of the brand: actively engaging with the community, responding to comments and messages, and fostering a positive, values-aligned environment.
• Monitor platform updates, algorithm changes, and cultural trends — combining these insights with deep outdoor industry knowledge to identify timely, relevant content opportunities.
• Source and manage UGC from the Stio community and athlete network for use across social and owned channels.
• Support content capture at brand activations, on-model productions, and events — creating social-first assets that drive reach, exposure, and audience growth.
• Athlete Content Management

Requirements

• 2–4 years of experience in hands-on content creation and social media management — ideally within an outdoor, apparel, or lifestyle brand.
• Hands-on content creator comfortable shooting and editing short-form video and photo, particularly in unscripted, in-the-moment environments.
• Experience briefing and directing creative contractors or video production partners.
• Experience working with athletes on content deliverables and relationship coordination.
• A genuine mountain person — actively engaged in skiing (resort and/or backcountry), mountain biking, hiking, or similar pursuits, able to keep pace in the field and contribute authentically to the environments our content lives in.
• Highly organized with the ability to manage multiple relationships and workstreams simultaneously.
• Comfortable shooting social content on iPhone and other equipment with a strong eye for what performs on platform.
• Basic to intermediate video and photo editing (Adobe Premiere Pro, Final Cut Pro, Lightroom, Figma, Capcut or equivalent).
• Experience with social media management and analytics platforms (Sprout Social preferred).
• Comfortable managing a social media content library — organizing assets, maintaining naming conventions, and keeping a well-structured content gallery across platforms and shared team systems.

Benefits

• Medical, Dental, Vision plans
• Company-paid Long Term Disability
• Employee Assistance Program
• 401k with Match
• Generous paid time off policies
• Company Culture Committee
• Gear test, perks, and more