Social Media and Content Manager at People Function | New York City, NY | $70K/yr – $80K/yr

People Function

Social Media and Content Manager

New York City, NY (On-site)

$70K/yr – $80K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end social content engine for multi-platform brand storytelling with a strong eye on velocity, quality, and partner-led opportunities.

Platform Ownership: Own strategy and cadence for Instagram, TikTok, and LinkedIn with 5+ posts weekly and repeatable pillars.
Production & Quality: Lead ideation through publishing, direct filming sessions, editing, captions, and a 95%+ on-time rate across main feeds.

Job Description

Responsibilities

Develop and execute platform-specific content strategy across Instagram, TikTok, and LinkedIn, maintaining 5+ posts/week with consistent cadence and repeatable content pillars
Lead weekly strategy syncs to review performance, align on priorities, and flag capacity risks
Translate business priorities into tone, format, and content direction across platforms
Manage the full content lifecycle from ideation to publishing — attending and directing weekly filming sessions, editing video, writing captions, and maintaining a 95%+ on-time publishing rate
Maintain the social and filming tracker, logging all published posts with direct links
Own end-to-end production quality across Instagram and TikTok, maintaining a 95%+ on-time publishing rate
Build and maintain AI-assisted workflows (Claude, Gemini, Opus Clip, CapCut AI, Descript) for ideation, scripting, captioning, and scheduling to accelerate production
Identify and eliminate manual, repetitive tasks across the content workflow through automation
Document SOPs and maintain a living AI toolkit to ensure scalable, resilient processes
Own the monthly social media deck and weekly People Function newsletter (The PFunc Pulse on Beehiiv), with drafts due Fridays and distribution on Tuesdays

Requirements

3–5 years of experience in social media management, content strategy, or a closely related field
A genuine power user of AI tools with a track record of building systems and workflows around them
Strong video editing skills and comfort directing on-camera talent
Excellent writer with an ear for brand voice, able to shift tone across platforms and formats
Organized, detail-oriented, and self-managing – you own your work from ideation to analytics
Proactive communicator who flags risks early and brings solutions, not just problems

Preferred

Experience with brand partnerships, sponsorships, or influencer strategy is a strong plus
Familiarity with the HR, people ops, or B2B professional space is a bonus, not a requirement

People Function

People Function is not just another HR consulting firm. We are a team of seasoned HR experts who embed seamlessly into your organization at any stage of growth. Whether you’re laying the groundwork for your first HR processes or scaling rapidly and need strategic people leadership, we provide a plug-and-play HR team built around your unique needs.Our approach is highly personalized, deeply collaborative, and grounded in real-world operating experience. We don’t offer one-size-fits-all solutions. Instead, we build and execute the right HR strategy for your business. From foundational policies to complex compensation design, from recruiting top talent to building culture, developing leaders, and advancing diversity and inclusion, People Function delivers end-to-end support that accelerates growth and strengthens your workforce.With expertise across HR leadership, systems, compliance, performance, learning and development, DEI&B, and recruiting, we help companies create people-first foundations that scale. That way, your teams feel supported, your leaders feel empowered, and your business thrives.Follow us on Instagram (@people_function) and TikTok (@peoplefunction)!

Founded in 2021

Brooklyn, New York, USA

22 employees

www.peoplefunction.com