Responsibilities - Develop and execute platform-specific content strategy across Instagram, TikTok, and LinkedIn, maintaining 5+ posts/week with consistent cadence and repeatable content pillars - Lead weekly strategy syncs to review performance, align on priorities, and flag capacity risks - Translate business priorities into tone, format, and content direction across platforms - Manage the full content lifecycle from ideation to publishing — attending and directing weekly filming sessions, editing video, writing captions, and maintaining a 95%+ on-time publishing rate - Maintain the social and filming tracker, logging all published posts with direct links - Own end-to-end production quality across Instagram and TikTok, maintaining a 95%+ on-time publishing rate - Build and maintain AI-assisted workflows (Claude, Gemini, Opus Clip, CapCut AI, Descript) for ideation, scripting, captioning, and scheduling to accelerate production - Identify and eliminate manual, repetitive tasks across the content workflow through automation - Document SOPs and maintain a living AI toolkit to ensure scalable, resilient processes - Own the monthly social media deck and weekly People Function newsletter (The PFunc Pulse on Beehiiv), with drafts due Fridays and distribution on Tuesdays - Write LinkedIn post copy with visuals and submit the following week's content each Friday - Develop and organize content calendar concepts across all written and scripted formats - Design and execute a consistent engagement system across Instagram and TikTok, including recurring Story formats and weekly activity - Drive meaningful engagement (comments, conversations, shares or saves) over passive metrics through tactical recommendations - Advise on and manage new distribution channels, such as broadcast channels - Execute on People Function's brand partner value proposition and align Instagram, TikTok, and newsletter into a cohesive sponsorship offering - Collaborate with the CEO & VP of Ops to build and maintain a prioritized pipeline of target brand partners, coordinating organic content with authentic integration tactics - Inform deal structure and brand integration strategy; not responsible for contracts or accounting - Track performance metrics across all platforms (views, engagement, reach, follower growth, trends) - Present monthly insights including what performed well, key learnings, and opportunities for experimentation Requirements - 3–5 years of experience in social media management, content strategy, or a closely related field - A genuine power user of AI tools with a track record of building systems and workflows around them - Strong video editing skills and comfort directing on-camera talent - Excellent writer with an ear for brand voice, able to shift tone across platforms and formats - Organized, detail-oriented, and self-managing – you own your work from ideation to analytics - Experience with brand partnerships, sponsorships, or influencer strategy is a strong plus - Familiarity with the HR, people ops, or B2B professional space is a bonus, not a requirement - Proactive communicator who flags risks early and brings solutions, not just problems Nice to have - Familiarity with the HR, people ops, or B2B professional space is a bonus, not a requirement - Proactive communicator who flags risks early and brings solutions, not just problems Benefits