Responsibilities

• You will be responsible for all output across all social platforms (Meta properties, TikTok, YouTube, and Pinterest presently – this will change and evolve as consumers do/strategy requires)
• You will be editorialising your brand daily through the lens of popular culture and brand purpose to spot, sell and realise opportunities to lead or participate in reactive and zeitgeist conversations
• Identify and build relationships with and manage influencers and ensure their content is on brand/appropriate, collaborating with the Brand Manger to ensure strategic alignment. Including talent/influencer negotiations,
• Own the overall social content development for KG USA E2E, from planning to scheduling, budget management, and develop social content with our Global social agency
• Working closely with the Brand Managers and Global social agency to build and proactively manage positive social media community and spot opportunities for engagement and mitigate risks
• Responsible for content calendar creation for USA that supports and extends marketing initiatives, both short- and long-term, determining which methods and channels will work for each sub-section of the target audience. You will be representing the voice of the consumer, posting content and managing the daily operations of various social channels to drive equity and growth.
• Answering consumer queries through inbound channels like social media, website question desk, and calls on a daily basis
• Working with social tech stack, listening/analysis tools and/or native platforms
• Ensuring all ideation is on-brand, consistent in terms of style, quality and tone of voice, and optimised for search and user experience for all channels of content.
• Conducting on-going tests to gauge content effectiveness. Working with data and analytics teams and make recommendations based on those results. Reporting and analysis to understand what is and isn’t working, apply learns to improve and understand all content / influencer/ social media overall effectiveness and impact against brand objectives.

Requirements

• 5-6 years experience in social media management and content development
• Experience of managing social media to achieve brand objectives and within brand guardrails
• Previous FMCG/CPG brand or agency experience managing content channels with scale
• An understanding of publishing cycles and a working awareness of all major content channels
• You must bring a digital-first creative flair and excellent written skill

Preferred

• Entrepreneurial mindset
• Experience collaborating across teams and functions
• Ability to lead market-originated content and activations