Responsibilities

• Own the content calendar across Instagram, TikTok, Facebook, and other relevant platforms, planning, scheduling, and publishing in line with FishNook's marketing priorities.
• Manage the community day to day: comments, DMs, reposts, and user-generated content, all in a timely, on-brand voice.
• Monitor trends, platform and algorithm changes, and competitor activity, and adapt the approach accordingly.
• Track and report on the metrics that matter: reach, engagement, follower growth, and conversion signals.
• Produce high-quality, on-brand static content for social, web, and campaigns using Photoshop, Figma, or comparable professional design software.
• Build slideshows, carousels, and promotional assets from our existing product photography catalog, repurposing and adapting across formats and platforms.
• Execute within FishNook's established brand system: colors, type, tone, and aesthetic.
• Design print touchpoints that require design work: package inserts, promotional postcards, and mailer assets that complement our digital program.
• Capture and edit native short-form video (Reels, TikToks) on a phone or simple kit, with a strong instinct for hooks, pacing, and what performs on each platform.
• Support founder-led video by producing and editing around it; this role complements on-camera founder content, it doesn't replace it.

Requirements

• Proven experience managing brand or agency social accounts, with a portfolio or examples of past work.
• Real graphic design ability in Photoshop, Figma, or equivalent professional tools, with a portfolio that shows polished, on-brand static work.
• Ability to capture and edit native short-form video for Instagram Reels and TikTok.
• Strong written communication and an instinct for a natural, engaging, on-brand voice.
• Self-starter who manages deadlines independently without heavy oversight.
• Comfortable operating a camera or smartphone to capture product and lifestyle content.

Preferred

• Experience producing paid social creative or working alongside a media-buying agency.
• Experience supporting an influencer or creator program, including FTC-compliant briefs.
• Familiarity with social scheduling tools (Later, Planoly, Buffer, or similar).
• Familiarity with Shopify or DTC e-commerce brands.
• Experience with print marketing assets (inserts, postcards, promotional cards) and how they fit a broader digital program.
• Genuine interest in food, specialty grocery, or the tinned fish space.