Social Media and Content Manager at Discovery Senior Living | Bonita Springs, FL

Social Media and Content Manager

Bonita Springs, FL (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 7 months ago

Job Summary

The role centers on administering SOCi for all communities and brands, guiding governance, onboarding, and content strategy. It requires strong digital marketing experience, precise writing, and platform proficiency, with a focus on scalable processes and training. Preferred candidates will have AP style knowledge and experience with marketing automation and various CMS tools.

Job Description

Responsibilities

Serve as primary administrator and subject matter expert for SOCi across all communities and corporate brands.
Manage SOCi configuration including: User permissions and role governance; Location hierarchy and account setup; Publishing workflows and approval routing; Listings and reputation integrations.
Lead onboarding of newly acquired communities into SOCi, including setup, optimization, and training.
Maintain platform governance standards to ensure compliance with brand, legal, and privacy guidelines.
Partner with SOCi support and account teams to implement new features, AI automation, and product enhancements.
Develop SOPs and training documentation for SOCi usage across internal teams.
Develop and manage a centralized social content calendar aligned to campaigns, seasonal initiatives, and brand priorities.
Create scalable content frameworks that allow local communities to customize posts while maintaining brand consistency.
Produce and distribute templated creative assets and toolkits using Canva and SOCi asset libraries.
Collaborate with Brand, Creative, and Paid Media teams to align organic and paid social with campaign strategy.

Requirements

Bachelor’s degree in marketing or communications preferred with a minimum of 3-5 years of proven digital marketing and/or communications experience
Proficient in social media and content strategies
Keen attention to detail
Demonstrated ability to write in powerful, compelling, clear, easy to grasp language, especially in short-form writing, including short descriptions, headlines and social media descriptive content
Experience with communications platforms including SOCi, Social Studio, Hoot Suite, WordPress, HubSpot and/or Canva (or equivalent/similar platforms)
Proficient with Microsoft Office Tools; specifically, Word, PowerPoint, Excel and Teams
Proficient with Facebook, Instagram, LinkedIn, Tik Tok, Reddit and other popular social media platforms
Capacity to function in a fast-paced, high-pressure environment
Strong time management and multitasking skills with the ability to prioritize tasks
Good communication and interpersonal skills

Preferred

AP Style knowledge preferred
Experience with a variety of Marketing Automation and CMS systems a plus.

Discovery Senior Living

Discovery Senior Living is the largest privately held operator in U.S. with a growing portfolio of nearly 35,000 units across 350 communities and nearly 40 states. The company and its 17,000-plus employees is a recognized industry leader for performance, innovation and customized lifestyle experiences. Discovery’s family of companies includes Discovery Management Group, Integral Senior Living, Provincial Senior Living, Morada Senior Living, TerraBella Senior Living, LakeHouse Senior Living, Arvum Senior Living, Discovery Development Group, Discovery Design Concepts, STAT Marketing, and Discovery At Home. Led by its award-winning management team, Discovery has been developing, building, marketing, and managing diverse senior-living communities across the United States for three decades. Discovery Senior Living was once again named and certified a Great Place To Work May 2024 – May 2025.

Founded in 1991

Bonita Springs, Florida, USA

1.8K employees (66 in marketing)

www.discoveryseniorliving.com/careers

Marketing Team

Marketing Team Size

54 (3% of company)

Median Career Experience

16 years

Median Tenure

2.3 years

People

HR / Recruitment

Delia Galas

Vice President, Talent Acquisition

At the company for 2 years 1 month

Gerald Jackson

Senior Talent Acquisition Director

At the company for 2 years 3 months

Marketing Leadership

Heidi M. LaVanway

SVP of Strategic Marketing

At the company for 8 years 7 months

Diana Ferrante Thies

Executive Vice President of Brand Management and Corporate Communications

At the company for 1 year 7 months

Delia Galas

Vice President, Talent Acquisition

At the company for 2 years 1 month

Joanna Crandell

Director of Marketing

At the company for 10 months

Funding

Total Funding

$58K

Last Raise

$30K

Series Unknown, 3 years ago

Funding History

Oct 2022
Series Unknown
Mar 2021
Grant • $30K
Feb 2020
Grant • $28K

Traffic Signals

Monthly Visitors

7.4K

Traffic Source Mix

38.7%

Direct

44.6%

Referral

7.1%

Social

8.3%

Paid

1.3%

Headcount Trend

Current headcount: ~1.8K

Recent News

Discovery Senior Living expands Seaton Senior Living to draw from middle market

Oct 30, 2025 • McKnight's Senior Living

Discovery Senior Living Expands Seaton Senior Living Regional Management Company; Appoints Divisional Chief Operating Officer to Lead Next Phase of Mid-Atlantic Growth

Oct 28, 2025 • Newsfile

NEW: Discovery, Sinceri, Tutera among operators assuming management of 116 Five Star communities

Oct 9, 2025 • McKnight's Senior Living

Links

www.discoveryseniorliving.com/careers

Crunchbase

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