Responsibilities

• Lead organic social strategy and day-to-day social media channel management across current and relevant emerging platforms; maintain editorial calendars, publishing plans, and a consistent brand voice.
• Create original content from concept through publication, including research, scriptwriting, copywriting, photography, short-form video, editing, and publishing; regularly serve as an on-camera and brand representative.
• Capture and direct content at restaurants, events, and community activations, collaborating with employees, customers, creators, and partners featured in brand content.
• Manage community engagement and social listening; monitor sentiment, identify trends and opportunities, and escalate customer-service or reputation concerns appropriately.
• Track channel and campaign performance, prepare actionable recommendations, and plan, manage, and optimize paid social campaigns, audiences, budgets, creative performance, and results.
• Support campaigns, partnerships, influencer/creator relationships, and cross-functional initiatives while managing multiple projects and deadlines. Use approved AI-enabled and emerging tools responsibly to improve research, ideation, production efficiency, listening, and analysis while protecting accuracy, confidentiality, intellectual property, brand voice, and customer trust.

Requirements

• 4+ years of professional social media, digital content, or closely related brand-marketing experience, including substantial ownership of multi-platform consumer-facing accounts.
• Portfolio/work samples demonstrating short-form video, photography, copywriting, campaign work, and professional on-camera or public-facing content.
• Demonstrated ability and willingness to serve regularly as an on-camera and photographic representative, deliver scripted and unscripted content, and respond effectively to creative direction.
• Experience developing social content from concept through publication, engaging online communities, and using social media management, publishing, analytics, and content-production tools.
• Experience managing paid social campaigns, including audience selection, optimization, performance measurement, and reporting; ability to translate data into actionable recommendations.
• Strong project-management and collaboration skills, with the ability to manage multiple deadlines, stakeholders, and changing priorities.
• Ability to create photo and video content using mobile devices and appropriate production equipment and to work regularly at Seattle-area and regional restaurant, event, and community locations, including occasional evenings and weekends.
• Ability to comply with applicable company policies regarding in-restaurant hygiene, wardrobe, safety, and standards, with reasonable accommodation as required by law.

Preferred

• Experience with restaurant, retail, hospitality, food-and-beverage, or other consumer-facing brands; creator/influencer or community-partnership programs; and/or social listening and approved AI-enabled marketing tools.
• Familiarity with Pacific Northwest audiences and communities.
• Bachelor's degree in Marketing, Communications, Business Administration, or a related discipline, or equivalent relevant professional experience.
• Previous Dick's Drive-In employment or operational restaurant experience.

Benefits

• 100% employer-paid health insurance option; 401(k); PTO; company-sponsored life insurance; other company benefits and perks