Social Media & Content Manager (Contract)

New York City, NY (Remote)

Salary Not AvailableMid Level3+ years expContract

Posted 2 months ago

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Job Summary

Own the end-to-end content engine for a fashion-forward DTC brand, shaping creative strategies, coordinating creators, and optimizing storytelling across paid and organic social to boost brand awareness and performance.

  • Content Strategy & Briefs: Define multi-channel creative plans and briefs that align with brand voice and growth goals.
  • Creator & Asset Production: Source and manage designers, videographers, editors, and photographers to deliver high-quality assets.
  • Delivery & Performance: Manage calendars and analyze metrics to continuously improve content impact.

Job Description

Responsibilities

  • Develop and execute creative content strategies and briefs across digital marketing channels, with a heavy focus on paid and organic social media.
  • Produce high-quality content by finding and coordinating with content creators, designers, editors, photographers, videographers, and any creative partner that is needed.
  • Manage content calendars and ensure timely delivery of all creative assets aligned with brand guidelines.
  • Edit and proofread all content to ensure quality, consistency, and brand voice adherence.
  • Analyze content performance metrics to optimize and refine content strategies continually.
  • The Social Media & Content Manager (Contract) will be responsible for developing, managing, and executing creative and performance-minded content that resonate with our target audience and enhance brand awareness. This role requires a strong understanding of creative diversity, performance marketing, strong storytelling ability, and the capability to manage multiple projects in a fast-paced environment.

Requirements

  • Bachelor's degree in Marketing, Design, Communications, or a related field.
  • 3+ years of experience in content creation, content management, or a creative role preferably within e-commerce or lifestyle brands, with a strong focus on short-form video content.
  • Proven understanding of performance marketing.
  • Experience with both paid and organic social media content for Meta, Youtube, TikTok, and Pinterest.
  • Ability to write and develop multiple content concepts and angles for one product and brief.
  • Exceptional attention to detail and strong communication skills.

Preferred

  • Experience with DTC ecommerce bag or premium consumer goods strongly preferred.
  • Passion for fashion, travel, and lifestyle is highly desirable.
Lo & Sons logo

Lo & Sons

When Helen Lo had back issues and needed the perfect bag that kept up with her frequent travels, she set out to find it. Unfortunately, the options were either too heavy, too frumpy, too tech-y, overpriced, overly designed, or pocketless black holes.After watching their mother abandon yet another bag, her sons suggested she invent one herself. But as a woman in her mid-60s, she wondered how she would ever get from Point A to Point B. So eventually devoted sons Jan and Derek ditched their respective day jobs in advertising and product design research (and nightly gigs as DJ’s) to help make Helen's dream a reality.Lo & Sons bags are built to travel light without compromising functionality and style. Every single high-quality feature was designed to meet the needs of frequent travelers, movers and shakers. Each bag is thoughtfully designed with features like meticulously placed pockets, compartments for tech essentials, and elements for smooth travels like an adjustable sleeve for sliding over suitcase handles. Translation: less fumbling, more globetrotting.

Founded in 2010
Brooklyn, New York, USA
44 employees (3 in marketing)

Recent Ads

Traffic Signals

Monthly Visitors
147.1K
Monthly Google Ads Budget
$867
Traffic Source Mix
Search
27.2%
Direct
58.9%
Referral
5%
Social
7.7%
Paid
1%

Headcount Trend

Current headcount: ~44

Marketing Team

Marketing Team Size
1 (2% of company)