Social Media Content Manager

New York City, NY (On-site)

$70K/yr – $85K/yrMid Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Content engine ownership across social channels with a focus on creating, publishing, and optimizing content that drives engagement and growth.

  • Own content creation and publishing cadence across platforms, partnering with clinicians to surface patient journeys and education.
  • Link social activity to lead generation and email nurture, then translate results into actionable improvement ideas.
  • Collaborate on campaigns, influencer/UGC programs, and product launches to move metrics on engagement, traffic, and sales.

Job Description

Responsibilities

  • Capture, edit, and publish content across all social media platforms
  • Assist with filming and production of YouTube videos, Shorts, Reels, and behind-the-scenes content
  • Create engaging graphics, captions, thumbnails, and social assets
  • Manage content calendars and posting schedules
  • Monitor trends and identify opportunities for viral and high-performing content
  • Engage with online communities and respond to comments and messages as appropriate
  • Support content initiatives for City Facial Plastics and Linkov Hair Surgery
  • Highlight patient journeys, educational content, procedures, and practice updates
  • Coordinate with physicians and staff to identify compelling stories and content opportunities
  • Assist with email marketing, review generation, and lead nurturing campaigns

Requirements

  • 2+ years of social media management and content creation experience preferred.
  • Demonstrated success growing either a personal social media account or a company account
  • Experience in aesthetics, healthcare, beauty, wellness, or luxury brands is a plus
  • Bachelor's degree or equivalent experience in marketing, communications, media, business, or a related field
  • Strong understanding of Instagram, TikTok, YouTube, Facebook, LinkedIn, and emerging social platforms
  • Experience with video editing software such as CapCut, Premiere Pro, Final Cut, or similar
  • Strong written and verbal communication skills
  • Highly organized with exceptional attention to detail
  • Self-starter who can work independently and execute quickly

Preferred

  • Photography, videography, or graphic design experience is a plus

Benefits

  • Health and other benefits (if applicable)
  • Significant opportunity for career growth across both a rapidly growing medical practice and consumer brand
  • Direct exposure to the growth strategies behind one of the largest physician-led YouTube channels and a fast-growing direct-to-consumer haircare company
City Facial Plastics logo

City Facial Plastics

At City Facial Plastics, our goal is to help patients feel confident about their appearance. Whether it is a subtle change to the lips or a complete face lift or rhinoplasty, Dr. Gary Linkov and our team of best plastic surgeons in NYC can help you achieve the best version of yourself. We use cutting-edge techniques and technology to ensure every patient obtains stunning, natural-looking results.Hair restoration procedures, offered at our clinic, allow you to get the thick, luscious hair that you desire. The different types and methods of treatment are used to achieve the most satisfying results. While head hair transplant is the most common option, the treatment of other body areas is also available. At City Facial Plastics in NYC, the best-in-class facial plastic surgeon Dr. Gary Linkov offers advanced options for hair transplants and hair growth therapy to give his patients the thicker hair they crave.Come visit our clinic and meet Dr. Linkov. He can help you find the most effective solutions to reverse the signs of hair loss, thinning or if you are getting bald. He is the best rated hair transplant doctor in NYC and also a frequently sought-after expert in the media, including regular appearances on major news outlets. Dr. Linkov prides himself on spending the necessary time to evaluate and treat hair loss issues in a compassionate and friendly environment on Madison Avenue in New York City.Contact City Facial Plastics today by number (212) 439-5177.City Facial Plastics1AB, 150 E 56th St,New York, NY 10022(212) 439-5177https://cityfacialplastics.com/Google maps: https://goo.gl/maps/2ijBCh1XDqJz9GM1Ahttps://plus.codes/87G8Q25J+VC New YorkNearby Locations:Upper East Side | Lenox Hill | Hell's Kitchen | Midtown Manhattan | Murray Hill 10021, 10028, 10044, 10065, 10075, 10128 | 10019 | 10022, 10017 | 10016Working Hours :Monday - Friday: 8AM - 5PMPayment: cash, check, credit cards, financing.

Founded in 2018
New York, New York, USA
5 employees (1 in marketing)

Traffic Signals

Monthly Visitors
16.8K
Traffic Source Mix
Search
39.9%
Direct
43.2%
Referral
7%
Social
8.2%
Paid
1.4%

Headcount Trend

Current headcount: ~5

Marketing Team

Marketing Team Size
1 (20% of company)
Marketing Roles Posted (Last 30 Days)
1