Social Media Content Manager

Responsibilities

• Build AeroFarms' social presence from an early stage: assess our audiences and platform options, and recommend which channels to prioritize (e.g., Instagram, TikTok, Facebook, LinkedIn, Pinterest)
• Define the organic strategy, content approach, and success metrics for each selected channel, and revisit channel mix as results come in
• Build and manage a monthly content calendar tied to product launches, retail promotions, and seasonal moments
• Direct content creation from brief to publish: concepts, shoot planning, copy, review, and approvals
• Capture farm and product content on-site in Danville, VA, working with operations to schedule shoots
• Maintain brand voice and visual standards across all social channels
• Plan, launch, and optimize paid social campaigns on.. paid channels
• Set targets and manage to KPIs such as ROAS, CPA, CTR, and conversion rate
• Run structured creative testing (hooks, formats, audiences) and scale what works
• Manage paid social budget, pacing, and monthly spend reporting

Requirements

• Bachelor's degree in marketing, communications, or a related field, or equivalent experience
• 5+ years in social media marketing, with at least 2 years owning a brand's social channels
• Hands-on performance marketing experience: managing paid social budgets and optimizing to ROAS/CPA in Meta Ads Manager and TikTok Ads
• Proven experience directing an external social media or creative agency, including briefing, approvals, and holding it to performance targets
• Track record of managing content creation end to end, from concept and production to publishing
• Strong analytical skills; comfortable building reports and making spend and content decisions from data
• Excellent writing and editing skills, with a sharp eye for visual quality
• Working knowledge of social scheduling and analytics tools (e.g., Sprout Social, Later, Hootsuite)
• Ability to travel to our Danville, VA farm periodically for content capture
• Experience in CPG, food and beverage, or grocery, ideally with retail partners

Benefits

• Benefits: Medical, dental, vision, 401(k), PTO