Social Media Content Lead

Responsibilities

• Social Media Strategy & Management
• Develop and execute a comprehensive social media strategy aligned with business, community and marketing goals.
• Manage the organization's social media presence across platforms including Facebook, Instagram, LinkedIn, TikTok, YouTube, and emerging channels.
• Create and maintain a social media content calendar to ensure consistent messaging and engagement.
• Collaborate with marketing, community, and business line teams to support campaigns, promotions, product launches, and company initiatives and act as the social media spokesperson for the team.
• Content Creation & Publishing
• Create engaging and brand-consistent content; both in real-time (travel) and produced.
• Coordinate with internal teams and external vendors to produce high-quality multimedia content.
• Ensure all content aligns with brand standards, regulatory requirements, and marketing objectives.
• Trend Monitoring & Innovation

Requirements

• This role requires Subject Matter Expertise and the ability to collaborate with other areas of the organization to drive engagement on social, and provide guidance and training to other team members.
• While this level of expertise will generally be attained with a minimum of 5 years in a previous social media role and Bachelor’s Degree. Priority will be place upon the demonstration of the ability to meet qualifications without an absolute focus on duration of experience, in recognition that the attainment of such qualifications may be obtained at different paces by different individuals.
• Proficiency with social media management platforms such as Hootsuite, Sprout Social, or similar tools.
• Experience with social media analytics and reporting tools.
• Working knowledge of graphic design and video editing software such as Canva, Adobe Creative Suite, Premiere Pro, or CapCut.
• Familiarity with paid social advertising platforms and campaign management.