Responsibilities

• Set US social strategy across TikTok and Instagram, with a clear content calendar and growth plan
• Own channel KPIs: follower growth, content reach, community engagement
• Launch and run Vilgain US TikTok account from zero
• Track, report, and iterate on performance weekly
• Concept, shoot, edit, and publish short-form video content built for TikTok performance
• Bring a constant stream of fresh, platform-native ideas - hooks, formats, series, trends
• Create content formats including talking-head, voiceover, educational explainer, product-led, and street-style interview
• Translate product benefits, ingredient education, and nutrition concepts into content people actually want to watch
• Create static and graphic content including carousels, story frames, and branded graphics - directing HQ’s design support when needed
• Write hooks, captions, and light scripts that feel native to each platform

Requirements

• 4-7 years of social media experience, with at least 2 years owning channel strategy (not just content production)
• Deep fluency in TikTok — formats, culture, editing styles, and what drives performance
• Hands-on content creation chops - you concept, shoot, edit, and publish yourself
• Comfortable reading paid social performance data and using it to inform organic strategy
• A genuine passion for food, nutrition, fitness, or sports nutrition - you are the target audience
• Strong ideation skills — you come to the table with ideas, not just execution
• Comfortable on camera in talking-head, voiceover, and direct-to-camera formats
• Proficient in CapCut, Instagram Edits, Canva, Figma, or similar content tools
• Strong eye for framing, pacing, lighting, and overall creative quality
• Organized, self-directed, and able to manage multiple workstreams without hand-holding

Preferred

• Experience launching social presence for a CPG, food or supplement brand
• TikTok Shop or social commerce experience
• Background in creator-led, founder-led, or street-style interview formats
• Working knowledge of nutrition, ingredients, or wellness trends
• Existing LA creator and community network