Responsibilities

• Calendar. Own a rolling 4-week social calendar for Gordon Law Group, Gordon Tax, and Digital Asset Tax across LinkedIn, Instagram, Facebook, X, and YouTube community posts, tailored to each platform's format and audience.
• Copywriting. Write post copy, captions, hooks, and thread text. Repurpose articles, videos, and webinar clips into platform-native posts. Draft Google Business Profile posts weekly.
• Production. Schedule and publish through Buffer with an approval step. Request clips, thumbnails, and edits from our videographer, and build simple graphics in Canva within brand guidelines.
• Asset management. Keep the shared creative library in order: clear file naming, one folder structure across all three brands, approved versions marked, source files and exports kept together, and nothing lives only on your desktop.
• Community and reviews. Monitor comments, messages, mentions, and Google and Yelp reviews daily. Respond directly and promptly within brand guidelines, thank reviewers, and route anything that looks like a legal or tax question about someone's situation to the right person rather than answering it yourself.
• Reporting. Track reach, engagement, follower growth, and link clicks by brand and platform. Deliver a short monthly readout with three things to keep doing and three to change.
• Compliance. Keep every post inside Illinois attorney advertising rules and our internal term list. Apply the correct disclaimer per platform. Flag anything you are unsure about before it posts.
• Trend watch. Keep an eye on crypto tax news, IRS announcements, and what competitors are posting. Bring timely ideas to the weekly content meeting.

Requirements

• 1 to 3 years running organic social for a brand, agency, or creator, with examples you can show.
• Strong writing and editing. You can make a dense topic short and clear without making it wrong.
• Working knowledge of LinkedIn, Instagram, X, Facebook, and YouTube, including native formats (carousels, Reels, threads, community posts).
• Hands-on with Buffer (or a close equivalent you can pick up fast) and Canva.
• Strong file organization and creative asset management habits. You keep naming conventions, folder structures, and version control tidy so anyone on the team can find the right file.
• Organized and self-directed. You keep a calendar full four weeks out without being chased.
• Careful with facts. Anything you are not sure of gets checked or flagged, not posted.

Preferred

• Experience in a regulated industry (legal, financial services, healthcare, insurance) where copy goes through approval.
• Interest in cryptocurrency, tax, or policy. You do not need to be an investor, but you should be curious.
• Experience with HubSpot or another CRM for tracking social-sourced leads.