Responsibilities

• Strategy: Social media strategy: Own VIA’s social media strategy across our priority channels (currently LinkedIn, X, Instagram, Threads, Facebook, and YouTube). Determine where and how we grow our presence next on platforms like Reddit, Medium, Substack, and other emerging channels. Define the goal, audience, voice, and visual guidelines for each channel, and align key stakeholders on the approach
• Analytics and optimization: Define the metrics that matter for each channel and connect social performance to VIA's brand, marketing, and pipeline goals. Use performance data, competitor research, and industry analysis to refine the strategy, and share regular insights with clear recommendations on a minimum of a monthly cadence
• Paid promotion: Identify when paid campaigns make sense, then define the goals, target audience, placement, and budget for each
• Cross-functional partnership: Lead VIA’s social media content calendar in partnership with the marketing team, product team members, the People and Operations team, leadership, and our external PR agency, keeping VIA’s voice and delivery consistent across product launches, company milestones, and everything that makes VIA unique
• Brand safety and approvals: Build and own the review and approval process for social content, including clear guidelines on what we can share about customers, product deployments, and partners. Partner with compliance, client delivery, and leadership on escalation protocol as needed
• Execution: Content creation and publishing: Own day-to-day scheduling and publishing across VIA's channels, creating content directly and directing designers, freelancers, and agency partners on visuals and video
• Audience engagement: Own the two-way conversation on VIA’s channels, responding thoughtfully and promptly to comments, mentions, and messages
• Community presence: Bring VIA into relevant groups and forums (e.g., Facebook or LinkedIn groups, Reddit communities) where our customers and competitors are already talking
• Campaigns and extended reach: Lead integrated social campaigns around major moments, and extend content beyond the feed to our website and other channels
• Event amplification: Lead real-time social coverage of conferences, launches, and company events

Requirements

• 5+ years of dedicated social media experience in a technology company, ideally in B2B tech, security, or defense tech, including owning a social media program end to end
• A demonstrated track record of growing audiences and engagement across multiple platforms, with results you can point to
• Hands-on experience planning and optimizing paid social campaigns
• Experience building executive and employee presence on social, such as ghostwriting for executives or ambassador and advocacy programs
• Experience directing agencies, freelancers, or contractors, and leading campaigns across teams
• Essential skills and abilities: Fluency with social scheduling, listening, and analytics tools, and the ability to turn data into clear recommendations
• Sound judgment about what to share publicly, especially when it involves customers, security, or sensitive information
• The ability to set standards and coach others, from early-career employees to executives
• A proactive, hands-on approach, comfortable rolling up your sleeves to solve problems as they come up
• Strong communication skills and a clear point of view, with the ability to influence stakeholders and senior leaders as well as external partners

Preferred

• Nice to have: Experience communicating in regulated or security-sensitive environments

Benefits

• VIA offers competitive benefits, flexible work options, and individualized mentoring and growth opportunities. Here are just a few of our VIAneers’ favorite perks: