Responsibilities

• Lead content ideation for TikTok as the primary platform, with Instagram as secondary
• Concept, shoot, edit, and deliver short-form video content built for TikTok performance
• Bring a constant stream of fresh, platform-native ideas — hooks, formats, series, trends
• Create content formats including talking-head, voiceover, educational explainer, product-led, and street-style interview
• Translate product benefits, ingredient education, and nutrition concepts into content that is clear, engaging, and made to perform
• Create static and graphic content including carousels, story frames, and branded graphics — not just video.
• Create visual assets and edit content using CapCut, Instagram Edits, Canva, Figma, and similar tools
• Write hooks, captions, and light scripts that feel native to the platform
• Stay ahead of trends, editing styles, and storytelling formats while keeping content true to the Vilgain brand
• Help maintain a consistent visual and editorial tone across channels
• Support campaign launches, TikTok Shop opportunities, and always-on brand storytelling
• Schedule and publish approved content, maintaining a consistent cadence
• Work closely with the US marketing lead and social team to align content with business priorities
• Monitor content performance, share learnings, and iterate on what works
• Contribute to community interactions as part of a wider team effort

Requirements

• 2–5 years of hands-on social media content creation experience
• Deep fluency in TikTok — formats, culture, editing styles, and what drives performance
• A genuine passion for food, nutrition, fitness, or sports nutrition — you are the target audience
• Strong ideation skills — you come to the table with ideas, not just execution
• comfortable and confident on camera in formats including talking-head, voiceover, and direct-to-camera education
• Proficient in CapCut, Instagram Edits, Canva, Figma, or similar content tools
• Strong eye for framing, pacing, lighting, and overall creative quality
• Organized and able to manage multiple content needs simultaneously

Preferred

• Experience creating content for a food, supplement, or consumer wellness brand
• Familiarity with TikTok Shop or social commerce content
• Background in creator-led, founder-led, or street-style interview formats
• Basic understanding of nutrition, ingredients, or wellness trends

Benefits

• Ground-floor opportunity to build a US market presence for a brand with serious European traction
• Creative autonomy — we want someone who leads with ideas, not just executes briefs
• LA-based team with a culture rooted in fitness, food, and high standards
• Product you will actually want to use