Responsibilities

• Content Creation & Production - Create high-quality video and photo content that captures attention and tells our story - Professional video editing using industry-standard tools (Adobe Premiere, Final Cut Pro, CapCut, or similar) - Develop a consistent content calendar that aligns with our brand voice and business goals - Stay ahead of trends and adapt content to platform-specific formats (Reels, TikTok, Stories, YouTube Shorts)
• Community Management & Engagement - Build and nurture our online community across all social platforms - Respond to comments, messages, and mentions with authenticity and speed (this includes custom video messages, regularly using memes and emojis and more) - Foster meaningful conversations that strengthen brand loyalty - Going live on camera - Monitor community sentiment and provide insights to inform strategy - Attending some of our local events (and potentially traveling for some) Social Selling & Conversion - Drive sales through direct messaging and social engagement - Identify and engage potential customers in comments and DMs (text/video) - Convert conversations into bookings, sign-ups, or sales - Track and report on social-driven revenue and conversions Strategy & Growth - Develop and execute social media strategies that grow our audience and engagement - Analyze performance metrics and optimize content based on data - Collaborate with the team to align social efforts with broader marketing goals - Test new platforms, formats, and approaches to stay innovative

Requirements

• ✅ Professional video editing experience with a portfolio that proves it
• ✅ Strong photography and videography skills (shooting and editing)
• ✅ Proven ability to sell through social media and DMs
• ✅ Deep understanding of social media platforms, algorithms, and best practices
• ✅ Excellent written and verbal communication skills
• ✅ Experience with community management and engagement strategies
• ✅ Self-starter mentality with the ability to work independently
• ✅ Based in Fort Lauderdale, FL

Preferred

• Bonus Points - Experience in the events, hospitality, or experiential marketing space - 3+ years experience with sales or selling in DMs - Familiarity with social media management tools (Later, Hootsuite, Sprout Social) - Graphic design skills (Canva, Photoshop, Figma) - Understanding of paid social advertising - Experience with influencer partnerships or collaborations - Experience with AI tools like claude code, chatGPT, anthropic, etc.