Responsibilities

• Manage social media accounts using scheduling tools and maintaining a consistent posting schedule to maximize audience reach.
• Monitor social media performance through analytics platforms such as Google Analytics and native platform insights; analyze engagement metrics to optimize content strategies.
• Conduct social listening to gather insights on audience preferences, industry trends, and competitor activities; leverage findings to refine content marketing approaches.
• Implement SEO best practices and keyword research techniques to improve content discoverability across digital channels.
• Oversee paid advertising campaigns on platforms like Facebook Advertising, ensuring targeted outreach and measurable results.
• Track digital marketing performance metrics related to media performance analytics and marketing online analytics; prepare reports for continuous improvement.
• Engage actively with followers by responding to comments, messages, and inquiries to foster a vibrant online community.
• Proven experience in social media content creation, digital marketing, or related fields with a strong portfolio demonstrating multimedia projects.

Requirements

• Must have experience with video editing (Capcut, Clipchamp, etc.)
• Proven experience in social media content creation, digital marketing, or related fields with a strong portfolio demonstrating multimedia projects.