Responsibilities

• Create engaging short-form video and photo content for TikTok, Instagram, Facebook, and other platforms.
• Develop concepts, scripts, captions, and content ideas that align with our brand.
• Capture and edit social-first content in stores, at events, and during product launches.
• Quickly respond to trends and cultural moments with relevant, on-brand content.
• Help develop and manage Teaspoon's organic social content calendar.
• Turn marketing campaigns, promotions, seasonal moments, and brand priorities into compelling social content.
• Collaborate with Marketing and Digital teams to publish and optimize content across channels.
• Identify social trends, memes, creators, sounds, and conversations relevant to our audience.
• Help grow engagement through content that sparks conversation and participation.
• Build relationships with creators, franchise partners, store teams, and customers to uncover authentic stories and content opportunities.

Requirements

• 3-5 years of social media, content creation, or related experience.
• Strong portfolio showcasing TikTok, Instagram Reels, and short-form video content.
• Deep understanding of Gen Z and Millennial culture, trends, humor, and social behaviors.
• Experience filming and editing content using mobile and/or professional tools.
• Ability to take content from idea to final publish-ready execution.
• Strong storytelling, communication, and project management skills.
• Comfortable being on camera and directing others when needed.
• Based in California with regular access to Teaspoon stores and occasional in-person collaboration.

Preferred

• Experience in food & beverage, retail, QSR, franchise, or consumer brands.
• Experience working with influencers and creators.
• Experience managing brand communities and user-generated content.
• Familiarity with social publishing, listening, and analytics tools.
• Knowledge of AI tools that support content creation and workflow efficiency.