Responsibilities

• Create engaging short-form content for Instagram, TikTok, YouTube Shorts, and other social platforms.
• Develop creative videos, reels, stories, memes, graphics, and promotional content.
• Come up with attention-grabbing hooks and concepts that make people want to watch and share.
• Create content around Drify, local stores, products, delivery experiences, customers, promotions, and the Bay Area community.
• Help develop recurring content series and recognizable Drify content formats.
• Help grow Drify's social media presence and local brand awareness.
• Identify current trends, sounds, formats, memes, and content styles that can be adapted to Drify.
• Develop ideas specifically designed for organic reach and shareability.
• Monitor content performance and understand what is generating views, engagement, followers, and app interest.
• Test different content concepts and improve based on results.

Requirements

• Instagram / TikTok / YouTube Shorts
• Short-form video creation
• Content ideation
• Social-media trends
• Strong communication skills
• Highly creative and naturally curious
• Comfortable being in front of or behind the camera
• Obsessed with social media and short-form content
• Able to recognize trends before they become oversaturated
• Strong at storytelling and creating compelling hooks

Preferred

• On-camera experience
• Copywriting
• Experience growing a social account organically
• Experience with startup or local-business marketing
• Experience creating viral or high-performing short-form content