Responsibilities

• Develop and execute our Instagram and TikTok strategy.
• Script, film, edit, and post short-form videos.
• Regularly appear on camera as a face of the brand.
• Create entertaining and educational content people want to watch.
• Understand how organic content differs from a traditional advertisement.
• Plan the content calendar around trends, promotions, and product launches.
• Track performance and improve content based on results.
• Engage with comments and the community.

Requirements

• Experience managing social media for a company or brand.
• Demonstrated ability to create high-performing content.
• Strong scripting, filming, editing, and on-camera skills.
• Understanding of hooks, retention, storytelling, and platform trends.
• Ability to feature products naturally without making every post feel like an ad.
• Ability to independently manage strategy, creation, and posting.
• Experience growing only a personal account does not qualify.