Responsibilities

• Lead the development and execution of Rho’s social content strategy across channels, ensuring a consistent and differentiated presence.
• Direct the social content pipeline from concept through execution, setting priorities and ensuring a high standard of creative quality.
• Develop and oversee social-first campaigns, series, and programming that drive brand awareness, engagement, and growth.
• Partner with Creative and cross-functional teams to shape and execute social initiatives across product launches, campaigns, partnerships, and key brand moments.
• Establish and oversee the approach to social trends, creators, cultural moments, and community engagement, identifying opportunities for Rho to stay relevant and grow its audience.
• Own social performance reporting and optimization, translating audience and performance insights into strategic recommendations and action.
• Represent the social perspective across the organization, bringing a strong point of view to how Rho shows up, communicates, and connects with its audience.

Requirements

• 5+ years of experience in social media, content, brand, or digital marketing
• 3+ years owning social strategy and channel growth at a senior level.
• Proven experience building and executing social strategies across Instagram, TikTok, LinkedIn, and emerging platforms.
• Proven track record developing social campaigns, content series, and platform-native creative.
• Experience leading cross-functional creative projects from concept through execution.
• Experience building and managing social communities, including audience engagement and community-driven content.
• Experience using social performance data and audience insights to inform strategy and optimize content.
• Strong understanding of social trends, creator ecosystems, and platform best practices.
• Experience working in a fast-paced, high-growth consumer brand environment.

Preferred

• Experience in health, wellness, beauty, nutrition, or other science-driven consumer brands.
• Experience with photography, graphic design, or other visual content creation.
• Experience translating technical or scientific topics into consumer-facing content.
• Experience working with creators, influencers, and UGC programs.
• Experience supporting social commerce, paid social, or performance marketing initiatives.
• Experience building a social presence from the ground up or scaling a rapidly growing brand.
• Experience managing external agencies, freelancers, or creative partners.