Responsibilities

• Own and maintain the Fancy Peasant content calendar and overall social media workflow.
• Develop ongoing content concepts, series, trends, hooks, and storytelling opportunities.
• Edit high-quality Reels, TikToks, short-form video, recipes, product storytelling, lifestyle content, and campaign assets.
• Transform and repurpose raw footage, photography, and existing assets into polished, publish-ready content.
• Stay deeply immersed in social trends, emerging platforms, audio, editing styles, and cultural moments, bringing relevant ideas to the team proactively.
• Utilize AI and emerging creative tools to ideate, create, enhance, and scale content efficiently.
• Monitor content performance and use insights to continuously improve creative strategy.
• Maintain Fancy Peasant's elevated, premium visual identity across all content.
• Strategize and create content across Fancy Peasant, Founder Anastasia's personal social presence, and new channels such as Fancy Peasant Pantry.
• Develop concepts, creative references, talking points, and detailed shot lists based on upcoming content needs.

Requirements

• Experience creating, editing, or managing social media content, either professionally or through a strong personal/creative portfolio.
• Strong understanding of Instagram, TikTok, Reels, short-form video, and modern social media culture.
• Strong video editing skills using CapCut, Adobe Premiere Pro, Final Cut Pro, or similar.
• Excellent eye for aesthetics, storytelling, pacing, typography, and visual detail.
• Highly organized, proactive, resourceful, and comfortable taking ownership.
• Excited about AI, emerging creative tools, and the evolving social media landscape.
• Experience with food, wellness, lifestyle, luxury, or CPG brands is a plus.
• Portfolio or examples of previous creative work required.

Preferred

• We are looking for someone who genuinely loves social media and wants to make content their career.
• You naturally notice trends, save references, study brands, and think about why certain content works.
• Proactive in bringing ideas to the table and filling gaps in the content calendar.