Social Media Content Creator

Responsibilities

• Content Production
• Plan, shoot, edit and deliver publish-ready short-form videos (10–15 native videos per month) for YouTube Shorts, TikTok and Instagram Reels, with a focus on educational, social-first content.
• Work collaboratively with Creative and Strategy teams to develop concepts for approval, understand brand standards and align with the regulatory landscape.
• Tailor every video to the channel, including adjusting for pacing, hooks, framing, on-screen text, audio and tone.
• Create cut-downs and social-first adaptations of existing long-form video assets, rewriting the hook, pacing and payoff so each piece stands on its own.
• Capture original footage, including filming, lighting, sound, and on-camera or voiceover elements as needed, and handle editing, captions, color and sound design.
• Casting, location scouting and budgeting of native content shoots.
• Design, create and optimize YouTube thumbnails.
• Apply brand voice, visual standards and accessibility best practices (captions, alt text and audio description where applicable) to all content.
• Search and Discoverability

Requirements

• 2+ years of experience producing short-form social video for brands, with a portfolio of published work for TikTok, Instagram Reels and/or YouTube Shorts.
• Demonstrated ability to handle the full production process, including shooting, lighting, audio, editing, captions and finishing.
• Proficiency with professional video editing tools (Adobe Premiere Pro, After Effects, or similar) and the ability to design basic graphics and thumbnails (for example, Photoshop).
• Strong understanding of platform-native best practices, formats, trends and algorithm behavior across YouTube Shorts, TikTok and Instagram.
• Ability to turn educational or informational topics into clear, engaging, entertaining short-form stories.
• Effective writing skills for hooks, scripts, on-screen text, titles and captions.
• Bachelor’s degree in Marketing, Communications, Film/Media or a related field, or an equivalent combination of education, training and experience.
• Familiarity with social media management tools (for example, Sprinklr, Sprout Social or Hootsuite) to schedule, publish and monitor content across platforms.