Responsibilities

• Create engaging, high-quality content tailored specifically for Meta platforms (Instagram & Facebook)
• Plan, shoot, and edit short-form video and photo content optimized for performance (Reels, Stories, Carousels)
• Own day-to-day social media execution, including posting, scheduling, and maintaining a consistent brand presence
• Write captions that reflect Nani’s voice while driving engagement and connection
• Monitor comments, DMs, and community interactions to foster an active and authentic audience
• Collaborate with the marketing team on content calendars, campaigns, and product launches
• Analyze content performance and optimize based on insights (engagement, reach, saves, conversions)
• Stay on top of trends, audio, and platform updates—and quickly adapt content strategy
• Capture authentic brand moments—on trails, water, road trips, and everyday adventure
• Act as a brand ambassador—both online and in the wild

Requirements

• A genuine love for the outdoors: hiking, paddling, exploring, and beyond
• Proven experience managing and growing Instagram and/or Facebook accounts
• Strong understanding of Meta algorithms, content strategy, and audience growth tactics
• Experience creating engaging, on-brand social media content (video + photo)
• Confidence in content planning, posting cadence, and social media management tools
• Ability to interpret analytics and adjust strategy accordingly
• Strong visual storytelling instincts and editing skills
• Comfortable being both behind and in front of the camera
• Self-starter who thrives in a creative, fast-moving environment
• Alignment with the Nani brand voice, aesthetic, and mission

Preferred

• Familiarity with influencer/UGC collaboration strategies
• Experience with tools like Later, Planoly, or Meta Business Suite

Benefits

• Gear Stipend: Regular Nani product + seasonal gear allowance
• Adventure Flexibility: Dedicated time and flexibility to capture content outdoors (this is part of the job, not PTO)