Responsibilities

• Develop and execute engaging social media content tailored for platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok, YouTube, ensuring alignment with brand voice and marketing goals
• Manage daily social media activities using tools like Hootsuite and Buffer to schedule posts, monitor interactions, and optimize content performance
• Create visually appealing graphics and videos utilizing Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, and video editing tools to enhance storytelling
• Conduct social listening to gather insights on audience preferences, trending topics, and brand reputation across social media channels
• Implement social media advertising campaigns on Facebook and other platforms using Facebook Advertising tools to boost reach and engagement
• Monitor digital marketing performance through Google Analytics, Web Analytics, and marketing online analytics to assess campaign effectiveness and inform future strategies
• Engage with followers by responding promptly to comments and messages in both English and Spanish to foster community relationships
• Collaborate with cross-functional teams including public relations, branding, and content writers to ensure cohesive messaging across all channels
• Conduct keyword research for SEO purposes to improve content discoverability and organic reach
• Track media performance analytics and social media analytics to evaluate campaign success and identify areas for improvement

Requirements

• Proven experience in social media management, content creation, graphic design, video editing, and digital marketing performance monitoring
• Bilingual fluency in English and Spanish (written and spoken) is essential for effective communication with diverse audiences
• Strong skills in Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite (including Premiere Pro or other video editing software), Canva or similar design tools
• Experience with social media management platforms like Hootsuite or Buffer (application) for scheduling and analytics
• Knowledge of SEO best practices, Google Analytics, web analytics tools, and marketing online analytics techniques
• Ability to craft compelling content writing that aligns with branding strategies while maintaining clarity and engagement
• Familiarity with Facebook Advertising platform for creating targeted ad campaigns
• Excellent relationship management skills to engage with online communities professionally and positively
• Strong proofreading skills combined with an eye for detail in media editing tools for high-quality outputs
• A proactive attitude with the ability to analyze data trends related to social media content marketing efforts

Preferred

• Proficiency with social listening tools such as Brandwatch or Mention is preferred