Responsibilities

• Craft data-driven social strategies for campaigns through platform-native creative and ongoing fan engagement
• Build and maintain social content calendars per title in AirTable, covering both launch campaigns and always-on publishing across TikTok, Instagram, Facebook, X, and YouTube
• Develop tone of voice across multiple properties and platforms and ensure that all content and copy adheres to the established brand
• Anticipate cultural trends and identify how assigned IP can authentically participate to drive earned media and deepen fan relationships
• Consistently refine and optimize content and formats based on social insights and evolving best practices
• Ideate talent-based and footage-based content that ladders up to overall campaign creative, and work alongside producers and editors through production and post-production process
• Interface with talent and Executive Producers as needed to present creative ideas, shoot concepts, and social strategy
• Collaborate closely with Paramount+ teams across Marketing, Creative, Publicity etc.
• Bring a creative mind to frequent brainstorming sessions to pitch new social content ideas that you will lead from ideation to execution
• Oversee the paid social creative delivery and approvals process, ensuring all content is on-brand, platform-optimized, and delivered on time

Requirements

• 7+ years of experience in social media, digital marketing, television, and/or entertainment
• Bachelor’s degree or equivalent experience
• Experience with AirTable or comparable asset management tools
• Comfortable with MS Office suite, Google suite and Slack
• Proficiency in social content development, execution and best practices across TikTok, Instagram, Facebook, YouTube, and X
• Deep knowledge of existing and emerging social platforms
• Robust project management skills with the ability to manage multiple titles and timelines simultaneously
• Exemplary written and verbal communication and presentation skills
• Knowledge of scripted television production and the content marketing lifecycle
• A cooperative, team-focused approach with solid cross-functional collaboration instincts

Preferred

• Demonstrated track record of developing and executing innovative social/digital marketing campaigns
• Insight with tactics used to build fan communities

Benefits

• medical, dental, vision
• 401(k) plan
• life insurance coverage
• disability benefits
• tuition assistance program
• PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement