Social Media Content Creator and Marketing Expert

Responsibilities

• Develop and execute comprehensive social media strategies across multiple platforms including Facebook, Instagram, Twitter, youtube, google, and TikTok to enhance brand visibility and engagement.
• Create high-quality, visually appealing content such as graphics, videos, photography, and written posts using tools like Adobe Photoshop, hunington, claude...etc.
• Manage social media accounts using scheduling tools like Hootsuite and Buffer to ensure consistent posting schedules and timely responses.
• Monitor social media analytics and marketing performance metrics through Google Analytics, Web Analytics, and social media management tools to optimize campaigns.
• Conduct social listening to gather insights on audience sentiment, trending topics, and competitor activity for informed content creation and relationship management.
• Implement SEO best practices and keyword research techniques to improve content discoverability across platforms.
• Oversee paid advertising campaigns on Facebook Advertising and other social media platforms to maximize reach and ROI.
• Collaborate with the public relations team to align messaging strategies and manage online reputation effectively.
• Track digital marketing performance using media editing tools for video editing and media performance analytics for continuous improvement.
• Engage actively with followers by managing comments immediately, messages, and community interactions to foster a vibrant online community.

Requirements

• Proven Google and Meta certified in social media content creation, digital marketing, or related roles with a strong portfolio demonstrating creative work.
• Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and the Adobe Creative Suite for media editing and visual content development.
• Hands-on experience with social media management tools like Hootsuite or Buffer for scheduling and analytics tracking.
• Knowledge of SEO techniques, keyword research, Google ads/ Analytics, web analytics, and marketing online analytics for campaign optimization.
• Strong understanding of various social media platforms’ algorithms, features, and best practices for content marketing.
• Ability to analyze data from social media analytics tools to assess campaign effectiveness and adapt strategies accordingly.
• Excellent written communication skills with attention to proofreading for clear, engaging content creation.
• Skills in wem developing, landing pages, video editing and photography are highly desirable to produce diverse multimedia content.
• Experience in public relations or relationship management is a plus for maintaining positive brand perception online.
• A proactive attitude with the ability to multitask efficiently in a fast-paced environment while maintaining attention to detail.

Benefits

• Employee discount
• Flexible schedule