Responsibilities

• Develop, manage, and publish high-quality content across our B2C and B2B LinkedIn pages.
• Collaborate with the marketing team to create social media campaigns that align with company goals.
• Analyze data and metrics to create weekly and monthly reports on web traffic, user engagement, and ROI.
• Stay current on marketing and general industry trends to augment content development.
• Engage with our audience in a timely and relevant manner across all platforms, including Facebook, Instagram, TikTok, and YouTube.
• Collaborate with team members to ensure alignment and consistency in branding, style, and messaging.

Requirements

• 3+ years of experience in social media content creation, with a focus on LinkedIn
• Active personal LinkedIn profile with a strong understanding of the platform's algorithms and updates
• Proficiency in Canva and social media management tools like Agorapulse
• Experience with AI tools such as ChatGPT
• Exceptional copywriting and editing skills
• Ability to analyze data to inform content strategies
• Strong organizational and multitasking abilities
• A portfolio showcasing successful social media campaigns and content
• Education: College degree not required; certifications/self-paced learning or relevant experience accepted.