Responsibilities

• Research and develop student-oriented social media content based on emerging trends in Higher Education social media and the broader social media space
• Lead the creation and posting of trending short-form video content on JMU’s Instagram account, Threads account, and YouTube Shorts
• Organize and lead on-campus events for the social media team and other University Communications student assistants
• Create and post engaging content including event coverage for JMU’s Instagram stories and Threads
• Collaborate with other JMU University Communications interns on short-form video content
• Collaborate with campus partners on social media campaigns and initiatives
• Serve as a JMU social media ambassador
• Assist with other miscellaneous social media responsibilities, including but not limited to: copywriting, writing alt-text for images, inventorying promotional items, brainstorming content for Facebook, X, LinkedIn, Instagram and Threads

Requirements

• Strong verbal and written communication skills
• Strong understanding of the social media platforms JMU is active on (Facebook, Instagram, LinkedIn, X, and Threads) and best practices for content creation on social media
• Experience creating short-form video content, Instagram stories, and social media graphics
• Strong organizational and time management skills
• Knowledge of and experience with accessibility best practices for social media creation
• Ability to work collaboratively and build relationships with students, faculty, and staff
• Ability to work independently and meet deadlines

Benefits

• A Tuition Waiver Program that allows employees to have tuition waived for undergraduate and graduate level courses taken at JMU.
• Free Access to the University Recreation Center (UREC): Employees can enjoy facility access and program registration privileges at UREC and University Park. This includes the climbing wall, equipment centers, and group exercise studios.
• A variety of voluntary benefits such as Pet Insurance, Identity Theft and Legal Protection Plans, and several other supplemental benefits.
• Holiday Breaks: The university is granted 12 holidays a year.
• Talent Development Trainings: The Talent Development department offers a wide variety of personal and professional trainings, eligible for all employees to join.