Social Media Content Creator - Freelance

Responsibilities

• Concept, shoot, and edit 16+ short-form video assets per month for social media (Instagram, TikTok, and YouTube) across multiple brand accounts using primarily iPhone and lightweight setups.
• Produce and edit long-form video content for YouTube
• Create static visual content for Instagram
• Appear on camera or direct Cofertility staff or creators when needed
• Maintain the content calendar and publish on schedule across platforms
• Monitor and engage with comments across our social channels in a timely, on-brand way
• Help identify, vet, and coordinate with external creators when we need additional content voices; this isn't a full influencer management role, but you should be comfortable doing outreach and basic briefing
• Proactively surface trending sounds, formats, and cultural moments relevant to our brand and audience
• Track basic performance data and flag what's resonating

Requirements

• Based in Los Angeles and available for periodic in-person content production
• 2+ years creating social content for a brand, agency, or as a creator
• Platform-native: you're chronically online in the best way. Strong instincts for hooks, storytelling, pacing, and what makes content convert.
• Closely attuned to what matters to women in their 20s and early 30s. You track culture and trends they care about in real time rather than after they've moved on, and you know what will land with them and what earns their trust.
• Are comfortable appearing on camera
• Can execute in a brand’s voice and aesthetic; you translate briefs into content without losing context
• Have a strong understanding of TikTok, Instagram, YouTube, and social trends
• Enjoy brainstorming creative concepts and testing new formats
• Have strong editing skills
• Is a self-starter with a test-and-learn mindset and a bias toward action and iteration