Responsibilities

• Create engaging social content (copy, photo, video, and other assets) with cross-functional alignment.
• Manage brand-specific social content calendars and publish campaigns across platforms.
• Capture live events, behind-the-scenes moments, and in-store experiences.
• Curate and integrate user-generated content to elevate brand storytelling.
• Engage daily with our social communities—responding, moderating and fostering connection.
• Grow audiences by developing content that resonates with community needs and platform trends.
• Monitor performance and translate insights into actionable content improvements.
• Support paid/boosted campaigns and partner with digital teams to meet KPIs.
• Stay current on trends, competitive insights and new platform opportunities.
• Ensure consistent brand voice, quality and professionalism across all social communication.
• Maintain ongoing, daily social activity and help identify new ideas or opportunities.

Requirements

• At least three to five years of strong social media experience in creating and managing social media content for consumer-facing brands.
• Genuine passion for social media and initiative in testing and adopting new practices.
• Experience in creating for Instagram, Facebook and TikTok and Pinterest.
• Ability to craft clear, engaging, audience-focused messaging.
• Skilled in photography and video creation.
• Familiarity with boosted and paid social campaigns.
• Strong understanding of how social campaigns support broader business and marketing objectives.
• Experience with analytics platforms such as Instagram Insights and Facebook Business Manager.
• Experience with content management tools such as Sprinklr, Later or Hootsuite.
• Experience in content creation tools such as Canva, CapCut, Adobe Creative Suite, etc.
• Knowledge of project management tools such as Microsoft Teams or Wrike.
• Ability to manage multiple projects, meet tight deadlines and adapt quickly.
• Ability to stay calm under pressure and maintain a professional brand presence.
• Exceptional attention to detail, organization and self-management.
• Process-oriented, with a strong work ethic and positive attitude.
• Flexibility to work outside standard hours as needed.
• Bachelor’s degree in Marketing, Advertising, Graphic Design, Communications, Business or related field preferred but not required.

Benefits

• Essense of Australia is a company with heart. We value creativity, innovation, and dedication, and we’re looking for someone who shares our passion for delivering exceptional bridal fashion to brides and partners alike.
• We offer a creative and collaborative culture that empowers its people and promotes teamwork.
• We recognize and reward excellence, innovation, and loyalty.