Proper Hospitality is a design-forward hospitality brand that blends elevated aesthetics, cultural programming, and distinct culinary experiences to create one-of-a-kind destinations. Each property is thoughtfully rooted in its local community, bringing together architecture, interiors, food and beverage, and art to deliver a deeply immersive and on-brand guest experience.

With a growing portfolio spanning key markets and continued expansion on the horizon, Proper Hospitality is building a dynamic, culturally relevant brand presence across multiple cities. As we scale, our focus remains on crafting visually compelling, story-driven experiences that resonate both on-property and across digital platforms—connecting with a global audience through creativity, design, and storytelling.

Position Overview

We are seeking a highly creative and driven Social Media Manager & Content Creator to join our Marketing team in Los Angeles.

This hybrid role blends social media strategy with hands-on content creation, making it ideal for someone who is both a thoughtful planner and an instinctive storyteller. You will play a key role in shaping Proper’s social presence while actively capturing and producing content across our properties.

The ideal candidate is deeply immersed in digital culture, has a strong visual eye, and thrives in on-property environments—bringing brands to life through real-time storytelling. You’re energized by both developing strategy and executing content, and you’re excited to contribute to a growing, multi-market hospitality brand.

What You’ll Do

Social Media Strategy & Management

Support and execute Proper Hospitality’s organic social media strategy across platforms including Instagram, TikTok, and emerging channels
Plan and manage content calendars in alignment with brand campaigns, programming, and seasonal initiatives
Champion brand voice and ensure consistency across all social channels
Monitor performance metrics including engagement, reach, video views, and saves, and provide actionable insights
Partner with Growth, PR, and Brand teams to align social content with broader marketing initiatives
Assist in managing influencer and creator collaborations

Content Creation & On-Property Production

Work on-site across Proper Hospitality properties to capture:
Interior and architectural photography
Lifestyle and short-form video content
Events and cultural programming
Create social-first, visually compelling content that reflects each property’s identity and energy
Edit and deliver high-quality photo and video assets in a timely manner
Proactively identify moments, spaces, and stories worth capturing

Property-Level Social Oversight

Lead social media execution for select properties, including Hotel June and The Culver Hotel
Tailor content strategy to each property’s unique audience and positioning
Align content with on-property programming, events, and partnerships
Manage community engagement and day-to-day publishing

Collaboration & Creative Alignment

Partner closely with Creative, Marketing, F&B, and property teams to ensure cohesive storytelling
Support broader brand storytelling across Proper Hospitality and related initiatives
Maintain organized asset libraries and contribute to ongoing content needs

What You Bring

4–6 years of experience in social media, content creation, or digital marketing (hospitality, lifestyle, or luxury preferred)
Strong understanding of social platforms, trends, and performance metrics
Proven ability to create engaging photo and video content for social-first platforms
Proficiency in content creation tools (e.g., Adobe Creative Suite, mobile editing apps)
A refined visual eye with an appreciation for design, hospitality, and culture
Ability to balance strategic thinking with hands-on execution
Collaborative mindset and comfort working across multiple teams and properties
Willingness to travel locally and work on-site regularly

Salary

$80,000-90,000

Proper Perks & Benefits

Culture of Growth & Belonging

Culture of Growth: A collaborative, design-forward environment that values creativity, intelligence, and curiosity — where learning and excellence are a daily practice.
Guided Skills Development: Access to training, leadership programs, mentorship, and cross-property mobility to encourage achievement and discovery.
Diversity, Equity, Inclusion & Belonging: We honor individuality while fostering a culture of respect and belonging across all teams.
Community Engagement: Opportunities to give back through local volunteerism, sustainability, and charitable partnerships.

Health & Wellness

Comprehensive Health Coverage: Medical, dental, and vision plans through Aetna, designed to fit a range of personal and family needs.
Wellness Access: Company-subsidized memberships with Equinox and ClassPass, plus wellbeing workshops and mental health resources.
Employee Assistance Program (EAP): Confidential support for emotional wellbeing, financial planning, and life management through Unum.

Time Off & Flexibility

Paid Time Off: Flexible PTO plus 11 paid holidays each year for corporate team members.
Paid Parental Leave: Paid time off for eligible employees welcoming a new child through birth, adoption, or foster placement.
Flexible Work Practices: Hybrid schedules for eligible roles and an emphasis on work-life balance.

Financial Wellbeing & Core Protections

401(k) Program: Company match of 50% of employee deferrals, up to the first 4% of eligible compensation.
Employer-Paid Life & Disability Insurance: Core protections with optional additional coverage.
Financial Education: Access to planning tools and workshops to support long-term stability and growth.

Lifestyle & Travel Perks

Hotel Stay Benefits: 75% off BAR (floor of $100) across the Proper portfolio.
Design Hotels Partnership: 50% off participating Marriott Design Hotels.
Dining Discounts: 75% off food & beverage at all Proper Hospitality outlets.
Lifestyle Perks: Complimentary or subsidized parking, cell phone reimbursement, and exclusive hospitality and retail discounts.

Why Join Proper Hospitality

At Proper, we build experiences that move people — and that begins with the team behind them. As a best-in-class employer, we’re committed to creating one of the Best Places to Work in hospitality by nurturing a culture where creativity, excellence, and humanity thrive together.

Everything we do is grounded in the belief that hospitality is more than a profession - it’s an opportunity to care for others and make lives better. Guided by the Pillars of Proper, we show up with warmth and authenticity (Care Proper), strive for excellence in everything we do (Achieve Proper), think creatively and resourcefully (Imagine Proper), and take pride in the style and culture that make us who we are (Present Proper).

We believe our people are our greatest strength, and we invest deeply in their wellbeing, growth, and sense of belonging. From comprehensive benefits to meaningful development programs, Proper is designed to help you build a career, and a life, that feels as inspiring as the experiences we create for our guests.

Our Commitment: Building the Best Place to Work

Our Best Place to Work initiative is a living commitment — a continuous investment in our people, our culture, and our purpose. We listen, learn, and evolve together to create an environment where everyone feels empowered to imagine boldly, achieve confidently, care deeply, and present themselves authentically.

At Proper, joining the team means more than finding a job — it means joining a community that believes in building beautiful experiences together, for our guests and for one another.

Social Media Content Creator

That's a $10K range, and it's not just about skills.

Job Summary

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