Social Media Content Creator

Responsibilities

• Create entertaining, distinctive social content that audiences want to watch and share.
• Develop fun, educational content that supports Duolingo’s mission and makes learning feel engaging and accessible.
• Conceptualize, script, storyboard, shoot, and edit short-form videos for TikTok, Instagram Reels, and YouTube Shorts.
• Create content for campaigns ranging from creator collaborations to stories featuring Duolingo’s animated characters.
• Partner with Social, Brand, Design, Product, and other teams to support product features, launches, courses, podcasts, and company initiatives.
• Run short-form content experiments, analyze results, and apply what you learn to future work.
• Monitor platform trends and audience behavior to identify timely opportunities that fit Duolingo’s brand.

Requirements

• A portfolio of social-first video work that demonstrates strong creative judgment and end-to-end execution.
• 2+ years of experience creating social content for a brand, organization, agency, or established creator channel.
• Experience producing short-form video, from concept and storyboarding through shooting and editing.
• Proficiency with native social creation tools and video-editing software such as Adobe Premiere Pro, Final Cut Pro, or CapCut.
• A strong understanding of TikTok, Instagram Reels, and YouTube Shorts, including how audience expectations differ across platforms.
• Experience using content-performance data to evaluate creative work and guide future experiments.
• The ability to identify relevant trends and respond quickly while protecting brand voice and quality.
• Clear communication skills and experience collaborating with creative and cross-functional partners.

Preferred

• Proficiency in more than one language.
• Experience creating content with characters, mascots, or established brand intellectual property.
• Experience performing on camera or directing on-camera talent.
• Motion graphics, animation, or design skills.