Responsibilities

• Visit the school 2–3 days per week to capture photos and videos.
• Create engaging Instagram Reels, TikToks, Stories, Facebook posts, and short-form videos.
• Develop creative content ideas around: - Classroom activities - Teachers and staff - School events - Seasonal activities - Educational moments - Parent-focused content - Behind-the-scenes moments - School culture and community - Enrollment and promotional campaigns.
• Plan and maintain a consistent social media content calendar.
• Edit videos using tools such as CapCut, Canva, Adobe Premiere Pro, Final Cut Pro, or similar platforms.
• Add music, captions, transitions, graphics, voiceovers, and other elements that make content engaging and polished.
• Write captions that are fun, natural, engaging, and consistent with the Primrose brand.
• Post and schedule content across Instagram, TikTok, and Facebook.
• Stay current on social media trends, trending audio, video formats, and content styles.
• Repurpose content appropriately across different platforms.

Requirements

• 1+ year of experience in social media management, content creation, digital marketing, photography, videography, or a related field.
• Portfolio or examples of Reels, TikToks, short-form videos, or social media accounts you have managed.
• Experience creating content for a school, childcare center, local business, family-focused brand, restaurant, fitness studio, or other community-based business is a plus.
• Basic photography and videography skills are strongly preferred.
• Knowledgeable about current social media trends and best practices.
• Comfortable working around children, teachers, and families in a preschool environment.
• Organized and able to manage a consistent posting schedule.
• Reliable and comfortable being physically present at the school several times each week.
• Able to work independently while collaborating with school leadership.

Preferred

• 1+ year of experience in social media management, content creation, digital marketing, photography, videography, or a related field.
• Portfolio or examples of Reels, TikToks, short-form videos, or social media accounts you have managed.
• Experience creating content for a school, childcare center, local business, family-focused brand, restaurant, fitness studio, or other community-based business is a plus.
• Basic photography and videography skills are strongly preferred.

Benefits

• Opportunity for advancement
• Paid time off
• 401(k)
• Flexible schedule