Responsibilities

• Develop and execute engaging social media content strategies tailored to various platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create high-quality multimedia content including graphics, videos, photography, and written posts using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Manage social media accounts proactively by scheduling posts with applications like Hootsuite and Buffer, ensuring consistent brand messaging.
• Monitor social media conversations through social listening tools to gather insights on audience preferences and industry trends.
• Analyze media performance metrics using Google Analytics, social media analytics tools, and marketing online analytics to measure campaign success and inform future strategies.
• Engage with followers by responding to comments, messages, and inquiries in a professional and timely manner to foster strong community relationships.
• Collaborate with marketing teams on social media content marketing initiatives that support broader branding goals and promotional campaigns.

Requirements

• Proven experience in social media management, content creation, or digital marketing roles with a portfolio demonstrating creative work.
• Proficiency in graphic design software such as Adobe Photoshop and Adobe Illustrator; experience with video editing tools is a plus.
• Strong understanding of social media platforms’ algorithms, best practices for content optimization, and social media communication strategies.
• Knowledge of SEO principles, keyword research techniques, and web analytics tools to enhance content visibility and measure digital marketing performance.
• Familiarity with social listening tools like Hootsuite or Buffer for monitoring brand reputation and industry trends.
• Excellent writing skills with the ability to craft compelling narratives that align with branding guidelines.
• Ability to analyze data from various sources including Google Analytics and social media insights to evaluate campaign effectiveness.
• Strong relationship management skills to engage effectively with online communities and stakeholders.

Benefits

• Flexible schedule