Responsibilities

• Develop engaging, high-quality content including images, videos, blogs, and graphics tailored for various social media channels such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Manage daily posting schedules using social media management tools like Hootsuite or Buffer to ensure consistent brand messaging.
• Monitor social listening tools to track brand mentions, industry trends, and customer feedback, enabling real-time engagement and reputation management.
• Implement SEO strategies by integrating relevant keywords into content to improve visibility and organic reach.
• Collaborate with graphic designers using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to produce visually appealing content aligned with branding guidelines.
• Plan and execute targeted Facebook Advertising campaigns to increase reach and conversions while analyzing performance metrics via Google Analytics and web analytics tools.
• Engage actively with followers by responding to comments, messages, and reviews to foster community relationships and enhance customer satisfaction.
• Stay updated on the latest social media trends, platform algorithms, and best practices in digital marketing to continuously innovate content strategies.

Requirements

• Proven experience in social media marketing, content creation, or digital marketing roles.
• Strong skills in graphic design using Adobe Photoshop, Adobe Illustrator, or similar tools; experience with video editing is a plus.
• Familiarity with social media management platforms such as Hootsuite or Buffer for scheduling and analytics tracking.
• Knowledge of SEO principles, keyword research techniques, and web analytics tools including Google Analytics.
• Ability to craft compelling stories that align with brand voice while maintaining high standards of proofreading and editing.
• Experience in public relations or relationship management is advantageous for building positive brand perceptions.
• Understanding of e-commerce platforms and digital advertising strategies like Facebook Advertising to drive online sales.