Social Media Content Creator & Brand Strategist

Responsibilities

• Trend Research & Content Creation Research emerging fashion, lifestyle, and social media trends weekly. Pitch original content ideas that align with Labyrinthave's evolving brand identity. Film, edit, and deliver short-form videos for TikTok and Instagram Reels. Develop styling content, product storytelling, behind-the-scenes videos, and trend-driven content. Adapt viral formats and cultural conversations into content that feels authentic to Labyrinthave.
• Branding & Creative Direction Help evolve Labyrinthave's visual identity into a more aspirational, contemporary, and recognizable fashion brand. Develop mood boards, visual references, and creative concepts for social media and campaigns. Maintain consistency in brand messaging, storytelling, styling, and overall aesthetic. Research fashion brands and creative campaigns to identify opportunities for fresh storytelling.
• Monthly Content Shoots Collaborate with the founder to plan and execute one monthly content shoot. Assist with mood boards, shot lists, styling concepts, and creative direction. Capture behind-the-scenes content and short-form videos during shoots. Organize and edit visual assets for future social media use.
• Social Media Management & Community Engagement Create and maintain an organized monthly content calendar. Update Instagram Stories with relevant brand content, reposts, product highlights, and community features. Repost and repurpose content across Instagram and TikTok. Engage with audience comments and relevant community conversations on both platforms. Write engaging captions and hooks that reflect Labyrinthave's brand voice. Monitor content performance and suggest opportunities for improvement.
• Expected Monthly Deliverables Weekly trend research and creative pitches. Approximately 16-22 edited short-form videos per month. Monthly branding mood board and creative direction concepts. Assistance with one monthly content shoot. Organized and regularly updated content calendar. Consistent Instagram Stories updates, reposting, and community engagement within scheduled working hours. Brief monthly review of content performance and creative opportunities.

Requirements

• Previous professional experience in social media content creation, brand strategy, or digital marketing is required.
• Strong portfolio demonstrating short-form video editing, content creation, and creative direction.
• Excellent understanding of Instagram, TikTok, and current fashion and lifestyle trends.
• Strong visual eye for styling, branding, composition, and storytelling.
• Proficiency in CapCut, Adobe Creative Suite, Canva, or comparable creative tools.
• Ability to work independently, meet deadlines, and proactively bring new ideas.
• Strong organizational and communication skills.
• Interest in independent fashion, cultural storytelling, and creative entrepreneurship.
• Must be NYC-based and available for occasional in-person shoots.